cam a22 2 b4500 530174472 CHVBK 20201014120128.0 m d cr |n |||||||| 050428e20060101xxka s|||| 0 2|eng|d 978-1-85418-365-1 1-85418-365-6 (Trade Paper) : USD 29.95 Retail Price (Stylus Publishing, LLC) 9781854183651 (SERSOL)ssj0000196669 (WaSeSS)ssj0000196669 BIP US WaSeSS HF5415.13 658.8 19 Paley Norton Author The Manager's Guide to Competitive Marketing Strategies [Elektronische Daten] 3rd ed. London Herndon Thorogood Stylus Publishing, LLC [Distributor] Jan. 2006 1 online resource (460 p.) ill Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth. Key features * Over 60 real life case studies reflecting topical issues of concern in today's climate * A new 4-step technique to segment markets with greater precision * Techniques for installing a competitive intelligence system and applying market research techniques effectively * Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies * Step by step guidelines on how to write a Strategic Marketing Plan with a detailed example Case studies include: Positioning a product to gain ground against market leaders Reviving a business for a new burst of growth after a period of no-growth Energising a product line plagued by missed opportunities Manoeuvering around competitors when trapped in a weak position Assessing corporate culture and turning it into competitive advantage New sections on: Business intelligence · CRM · Leadership · Corporate culture Trade Thorogood u Marketing Management https://search.ebscohost.com/direct.asp?db=bsu&jid=1VV0&scope=site Uni Bern: Volltext https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=309079 Uni Bern: Volltext BK020053 XK020053 XK020000 Business Source Ultimate Ebook Central All Subscribed Titles E-Books von 360MarcUpdates IDSBB B405 B405 405VT NELB4051810 IDSBB B405 B405 405VT NELB4051810 IDSBB 100 1- Paley Norton Author IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=1VV0&scope=site Uni Bern: Volltext IDSBB 856 40 https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=309079 Uni Bern: Volltext SWISSBIB 033998051