cam a22 4500 530177846 CHVBK 20201014121813.0 m d cr |n |||||||| 041012s2005 nyu sb 001 0 eng d 0-8144-0818-4 (SERSOL)ssj0000079706 (WaSeSS)ssj0000079706 CaPaEBR CaPaEBR WaSeSS HE7797.Q35 M6 2005eb 338.7/62138456 22 Mock Dave The Qualcomm equation [Elektronische Daten] how a fledgling Telecom company forged a new path to big profits and market dominance Dave Mock New York AMACOM American Management Association 2005 1 online resource (xx, 266 p.) Includes bibliographical references and index. Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. QUALCOMM Inc Telecommunication Wireless communication systems Spread spectrum communications Code division multiple access ebrary, Inc. https://search.ebscohost.com/direct.asp?db=bsu&jid=3CB8&scope=site Uni Bern: Volltext https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=3001770 Uni Bern: Volltext BK020053 XK020053 XK020000 Business Source Ultimate Ebook Central All Subscribed Titles E-Books von 360MarcUpdates IDSBB B405 B405 405VT NELB4051810 IDSBB B405 B405 405VT NELB4051810 IDSBB 100 1- Mock Dave IDSBB 710 2- ebrary, Inc IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=3CB8&scope=site Uni Bern: Volltext IDSBB 856 40 https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=3001770 Uni Bern: Volltext