cam a22 2 4500 530178850 CHVBK 20190412155433.0 m d cr |n |||||||| 050411e20050928xxka s|||| 0 2|eng|d 978-1-904879-16-9 1-904879-16-0 (Perfect) : USD 12.95 Retail Price (Independent Publishers Group) 9781904879169 (SERSOL)ssj0000332386 (WaSeSS)ssj0000332386 BIP US WaSeSS HD9696.D363 338.7/6102504 22 Taylor Neil Author Search Me [Elektronische Daten] The Surprising Success of Google London Chicago Cyan Communications Independent Publishers Group [Distributor] Sept. 2005 1 online resource (192 p.) ill Great Brand Stories Ser. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation Started in 1998 by two former Stanford University students working out of a garage in California, Google was recently ranked as the world's most loved brand. Against the odds, Google.com survived the dotcom crash, has become the search engine of choice for millions of companies and Internet users, and raised US1.67 billion from its public listing in 2004 - one of the most eagerly anticipated IPOs in modern business history. What is it about Google that makes many of us love it when it is no more than a computer programme? The answer lies in the Google brand, which is somehow deeper, has more humour and has more self-awareness than many other brands can manage. The Google brand feels more authentic because it is more like a person than just a logo. In this book, Neil Taylor explores the surprising success of Google, the people behind it, and the crucial role which the Google brand has played. Trade Cyan Communications u Brand Name Products Simmons John Editor edt https://search.ebscohost.com/direct.asp?db=bsu&jid=6MNB&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 100 1- Taylor Neil Author IDSBB 490 1- Great Brand Stories Ser IDSBB 700 1- Simmons John Editor edt IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=6MNB&scope=site Uni Bern: Volltext BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810