cam a22 2 4500 530180529 CHVBK 20190412155528.0 m d cr |n |||||||| 070803e19981001xxka s|||| 0 |eng|d 978-1-85418-019-3 1-85418-019-3 (Spiral) : USD 195.00 Retail Price (Stylus Publishing, LLC) 9781854180193 (SERSOL)ssj0000079791 (WaSeSS)ssj0000079791 BIP US WaSeSS Imeson Mike Author Techniques for Ensuring PR Coverage in the Regional Media [Elektronische Daten] An Insider's View London Herndon Thorogood Stylus Publishing, LLC [Distributor] Oct. 1998 1 online resource (120 p.) ill Hawksmere Special Briefing Ser. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation The regional media are vibrant and growing, attracting bigger and better audiences and producing better programmes and better publications--offering substantial PR opportunities at every level. But opportunities are often missed, partly because the PR industry often underplays the potential impact the regions can have and still considers that national media coverage is sufficient. This is short-sighted. Even the simplest campaign will achieve more space and airtime in the regions if the requirements and attitudes of those in the regional media are considered at an early stage. Some of the best national PR coups have started in a home town weekly or evening newspaper, later picked up by local freelancers. Once syndicated nationally, they can multiply with surprising ease. Specific knowledge and methods are required. You shouldn't be using the same methods you apply on the national circuit--they just won't work. This in-depth Briefing will give you the tools and techniques you need to enjoy the opportunities offered by the regional and local media. It offers you practical guidance and advice on how to apply them with maximum effect for your next PR campaign. Trade Thorogood https://search.ebscohost.com/direct.asp?db=bsu&jid=1VWO&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 100 1- Imeson Mike Author IDSBB 490 1- Hawksmere Special Briefing Ser IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=1VWO&scope=site Uni Bern: Volltext BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810