cam a22 2 4500 530182076 CHVBK 20190412155623.0 m d cr |n |||||||| 050411e20051001xxka s|||| 0 2|eng|d 978-1-904879-30-5 1-904879-30-6 (Trade Paper) : USD 12.95 Retail Price (Independent Publishers Group) 9781904879305 (SERSOL)ssj0000272968 (WaSeSS)ssj0000272968 BIP US WaSeSS HF5415.17 658.827 22 Brown Stephen Author Wizard! [Elektronische Daten] Harry Potter's Brand Magic London Chicago Cyan Communications Independent Publishers Group [Distributor] Oct. 2005 1 online resource (192 p.) ill Great Brand Stories Ser. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation Harry Potter fans, consumer researchers, and marketers will learn much about the enchanting brand, from its magical arrival on the book scene in 1997 to its multibillion dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world''s most recognized in an extraordinarily short period of time. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book. Trade Cyan Communications u Brand Name Products u Marketing https://search.ebscohost.com/direct.asp?db=bsu&jid=6MNC&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 100 1- Brown Stephen Author IDSBB 490 1- Great Brand Stories Ser IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=6MNC&scope=site Uni Bern: Volltext SWISSBIB 042524164 BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810