cam a22 4 4500 530196107 CHVBK 20201017113552.0 m d cr |n |||||||| 181026s2000 enka sb 001 0 eng d 00055226 GBA1-24521 bnb 0-415-23486-7 (SERSOL)ssj0000079547 (NEBIS)010069623 (WaSeSS)ssj0000079547 DLC DLC IXA C#P UKM PMC BAKER NLGGC DLC WaSeSS NX634 .I43 2000 700/.68/8 21 85.40 bcl 20.14 bcl Imagining marketing [Elektronische Daten] art, aesthetics, and the avant-garde edited by Stephen Brown and Anthony Patterson London New York Routledge, Taylor & Francis Group 2000 1 online resource (xvii, 302 p.) ill Routledge interpretative marketing research Includes bibliographical references and index. Introduction. Imago, Iago, A-go-go (poem) -- Figments for sale : marketing, imagination and the artistic imperative / Stephen Brown and Anthony Patterson -- Section I. Awakening one day (poem) / John F. Sherry, Jr. -- Édouard Manet, Calvin Klein, and the strategic use of scandal / Jonathan E. Schroeder -- The endless enigma or the last self-portrait (or, what the marketer can learn from the artist) / Ian Fillis -- Marketers wake! A portrait of the artist as a marketing man / Anthony Patterson and Stephen Brown -- Dealing with death : art, mortality and the marketplace / Stephanie O'Donohoe and Darach Turley -- 'Trust no one' : science fiction and marketing's future/present / Warren Smith and Matthew Higgins -- The good, the bad and the jolly : taste, image and the symbolic resistance to the coca-colonisation of Denmark / Søren Askegaard and Fabian F. Csaba -- Section II. Aesthetics. New shoes (poem) / Simone Pettigrew -- Presenting the past : on marketing's re-production orientation / Stephen Brown, Elizabeth C. Hirschman, and Pauline Maclaran -- Section III. The avant-garde. The spiral (poem) / Joel Watson -- Tupperware, Tommy Moore, Teddy Bear, and Tipper Gore--Pete, Jamie, Stew, Oyster, and Morrie's high school reunion : titillation and titivation in entelechic entitulation / Morris B. Holbrook -- Going out in a blaze of glory : southern white trash retrospections on my personal relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-impersonating-professional-wrestling-snake-handling-minister-who-sang-Hank-Williams'-songs / Craig J. Thompson -- Suburban soundtracks / Hope J. Schau -- Drove my Chevy to the levee / Stephen Brown -- A cultural biography of my Groucho glasses / Russell W. Belk -- Burning in the bush of ghosts / Joel Watson -- Conclusion.The rime of the ancient marketer (poem) / David Pickton -- Beyond the pleasure principle : the death instinct of pioneer studies in marketing / Robert Grafton Small. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Arts Marketing Creation (Literary, artistic, etc) MARKETINGSTRATEGIEN ger (ETHUDK)000060832 ethudk u MARKETINGSTRATEGIEN ger 65,09.01.07 nebis E1 u MARKETING STRATEGIES eng 65,09.01.07 nebis E1 u STRATÉGIES DE MARKETING fre 65,09.01.07 nebis E1 Brown Stephen 1955 March- Patterson Anthony https://search.ebscohost.com/direct.asp?db=bsu&jid=13O9&scope=site Uni Bern: Volltext BK020053 XK020053 XK020000 Business Source Ultimate E-Books von 360MarcUpdates EText nebis ED E01-CRC-201402 nebis ER noalma ids I 171 E01-20141021 NEBIS E01 E01 EL IDSBB B405 B405 405VT NELB4051810 IDSBB 490 1- Routledge interpretative marketing research IDSBB 700 1- Brown Stephen 1955 March- IDSBB 700 1- Patterson Anthony IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=13O9&scope=site Uni Bern: Volltext NEBIS 490 -- Routledge interpretative marketing research NEBIS 700 1- Brown Stephen C. 1961- (DE-588)132150026 NEBIS 700 1- Patterson Anthony NEBIS 856 -- http://sfx.ethz.ch/sfx_locater?sid=ALEPH:EBI01&genre=book&isbn=9780415234863 Online via SFX Volltext