dam a22 2 4500 551314087 CHVBK 20200911032848.0 cr ||||||||||| 181212s2018 xx |||||om--- 00 |eng-d (IDSSG)001028715 SzZuIDS HSG ger rda 387.7065 23 QQ 800 rvk QR 840 rvk 11612876102 edok Rossy Julian Verfasser aut Rethinking Airline Business Models Julian Rossy St. Gallen 2018 1 Online-Ressource Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger Master-Arbeit / Universität St. Gallen Masterarbeit Universität St. Gallen 2018 The topic of business models in the commercial aviation industry has been researched by many scholars. They have revealed a phenomenon called "convergence of models": the business model of low-cost carriers goes towards full-service and the business model of full-service carriers goes towards low-cost. Using this phenomenon as a starting point, this thesis aims to rethink the way business models are perceived. From an airline-centered reflection, the goal is to develop a new terminology that is customer-centric. The ultimate target is to reduce the confusion of travelers flying on a given airline. To reach this result, the four generally accepted business models - low-cost, full-service, regional and leisure - are being broken down into components and patterns, resulting in a skeleton called "Airline Business Model Framework".This framework is used for the analysis of 40+ carriers in the perspective of building new strategies and develop a new terminology for the dominant business models. Based on many criteria, the author proposes four new terms for business models: "No-frills carriers", "Unbundlers", "Boutique carriers" and "Connectors". The differentiation between the models focuses on the service level provided to passengers, and not only on the structure of the airline itself. Successfully tested with the analysis of more than 130 airlines, the new terminology is a tool to better describe and differentiate airlines in the strong competitive landscape of the airline industry in this 21st century. Luftverkehrsgesellschaft (DE-588)4036559-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Geschäftsmodell (DE-588)7737985-8 gnd Rethinking Airline Business Models; LowCost; FullService; Regional Carriers; Leisure Plane Hochschulschrift gnd-content Wittmer Andreas Akademischer Betreuer dgs http://www1.unisg.ch/org/biblio/edoc.nsf/SysLkpByIdentifier/11612876102/$FILE/11612876102.pdf Volltext für Angehörige der Universität St. Gallen BK020353 XK020053 XK020000 IDSSG 100 1- Rossy Julian Verfasser aut IDSSG 490 0- Master-Arbeit / Universität St. Gallen IDSSG 700 1- Wittmer Andreas Akademischer Betreuer dgs IDSSG 856 4- http://www1.unisg.ch/org/biblio/edoc.nsf/SysLkpByIdentifier/11612876102/$FILE/11612876102.pdf Volltext für Angehörige der Universität St. Gallen