dam a22 2 4500 551314168 CHVBK 20200911032849.0 cr ||||||||||| 181212s2018 xx |||||om--- 00 |eng-d (IDSSG)001028723 SzZuIDS HSG ger rda 330 12611562102 edok Rieder Annamina Verfasser aut The Abandonment of Wearables Explaining the Reduced Use and Discontinuance of Wearable Activity Trackers Annamina Rieder St. Gallen 2018 1 Online-Ressource Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger Master-Arbeit / Universität St. Gallen Masterarbeit Universität St. Gallen 2018 Despite relentless sales growth and the widespread adoption of wearable activity trackers (WATs), a large proportion of users are not able to establish sustainable use patterns with their devices. Such unsustainable use patterns are characterized by the abandonment of the WAT after extremely short periods of use. Consequently, it is unlikely that sustained health behavior change arises. This poses a major problem for the heath sector and for the users and providers of WATs. As scholarly research in the field of wearables has been focused on the adoption and effectiveness of WATs, an understanding of what causes the abandonment of WATs has been left ignored. Therefore, the aim of this thesis is to investigate the reasons that lead to the unsustainable use patterns described and the abandonment of WATs by users. Additionally, this thesis will examine the heuristics and biases that lead to the abandonment of WATs. In order to do so, ten in-depth interviews were conducted with former WAT users in Switzerland. From these interviews, eight reasons for reduced WAT use and discontinuance were observed. The specific heuristics and biases that influenced users when choosing to abandon the WAT were also identified. The eight reasons for reduced WAT use and discontinuance, as well as the heuristics and biases influencing decision-making, were found to differ depending on the usage motivation of the user. Wearables; Activity Tracker; Health; Behavior Change; Discontinuance; Heuristics; Biases; Digital Nudging; Persuasive Technology Hochschulschrift gnd-content Lehrer Christiane 1983- (DE-588)1030211000 Akademischer Betreuer dgs http://www1.unisg.ch/org/biblio/edoc.nsf/SysLkpByIdentifier/12611562102/$FILE/12611562102.pdf Volltext für Angehörige der Universität St. Gallen BK020353 XK020053 XK020000 IDSSG 100 1- Rieder Annamina Verfasser aut IDSSG 490 0- Master-Arbeit / Universität St. Gallen IDSSG 700 1- Lehrer Christiane 1983- (DE-588)1030211000 Akademischer Betreuer dgs IDSSG 856 4- http://www1.unisg.ch/org/biblio/edoc.nsf/SysLkpByIdentifier/12611562102/$FILE/12611562102.pdf Volltext für Angehörige der Universität St. Gallen