cam a22 4 4500 551328401 CHVBK 20200623064919.0 181213s2018 xxua b 001 0 eng|c 2017031231 018856848 Uk 978-0-8047-8737-6 cloth 0-8047-8737-9 cloth 978-1-5036-0507-7 pbk 1-5036-0507-8 pbk 40028084370 (IDSBB)006817177 (IDSLU)001323767 (NEBIS)011343866 (OCoLC)993623841 CSt/DLC ger SzZuIDS LU SzZuIDS BS/BE B400 rda BF408 .C7578 2018 650 15 153.3/5 23 150 15 Cronin Matthew A. Verfasser aut The craft of creativity Matthew A. Cronin and Jeffrey Loewenstein Stanford, California Stanford Business Books 2018 xi, 269 Seiten Illustrationen 23 cm Includes bibliographical references (pages [237]-260) and index In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative--back cover Creative ability Creative thinking Creative ability in business Innovation (DE-588)4027089-0 gnd Kreativität (DE-588)4032903-3 gnd Creative ability fast Creative ability in business fast Creative thinking fast u QP 200 idslu LR Loewenstein Jeffrey (DE-588)1157024041 Verfasser aut BK020000 XK020000 XK020000 Stoppsignal FRED nebis DS zbzmon201903f tres zbzswk201903g baie idszbz Z2 171 IDS LU IDSLU LUUHL LUUHL UHFRE QP 200 2018 NEBIS Z01 Z01 02 2019 A 15493 IDSBB B400 B400 400H5 BeM RFA 89088 NELB4001810 IDSBB 100 1- Cronin Matthew A. Verfasser aut IDSBB 700 1- Loewenstein Jeffrey (DE-588)1157024041 Verfasser aut IDSLU 100 1- Cronin Matthew A. Verfasser aut IDSLU 700 1- Loewenstein Jeffrey (DE-588)1157024041 Verfasser aut NEBIS 100 1- Cronin Matthew A. Verfasser aut NEBIS 700 1- Loewenstein Jeffrey (DE-588)1157024041 Verfasser aut NEBIS ZAD50 EBI01 Z01 https://opac.nebis.ch/objects/pdf03/z01_978-0-8047-8737-6_01.pdf Titelblatt und Inhaltsverzeichnis VIEW pdf IDSBB DSV51 DSV01 B400 http://www.ub.unibas.ch/tox/IDSLUZ/001323767/PDF pdf VIEW Inhaltsverzeichnis IDSLU ILU50 ILU01 LUZHB https://www.ub.unibas.ch/tox/IDSLUZ/001323767/PDF pdf VIEW Inhaltsverzeichnis SWISSBIB 52313097X