cam a22 4500 551370416 CHVBK 20201014102805.0 m d cr |n |||||||| 120615s2012 nyu sb 000 0 eng d 2012024820 978-0-8014-7819-2 (pbk. : alk. paper) 978-0-8014-5203-1 (cloth) (SERSOL)ssj0000783463 (WaSeSS)ssj0000783463 NIC/DLC NIC DLC DLC WaSeSS TX911.3.M3 D48 2012 338.4/7910688 23 Dev Chekitan S. Chekitan Singh 1959- Hospitality branding [Elektronische Daten] Chekitan S. Dev Ithaca London Cornell University Press 2012 1 online resource (ix, 179 p.) Includes bibliographical references (p. 169-179). Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Hospitality industry Marketing Branding (Marketing) https://www.degruyter.com/openurl?genre=book&isbn=9780801465703 Uni Basel: Volltext https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=3138400 Uni Bern: Volltext https://www.degruyter.com/openurl?genre=book&isbn=9780801465703 Uni Bern: Volltext BK020053 XK020053 XK020000 De Gruyter PDA SSH eBooks De Gruyter PDA STM eBooks E-Books von 360MarcUpdates Ebook Central All Subscribed Titles PDA Package: All eBook Content, incl. OWV/AV PDA5EBK IDSBB A145 A145 145VT IDSBB B405 B405 405VT NELB4052004 IDSBB B405 B405 405VT NELB4052004 IDSBB 100 1- Dev Chekitan S. Chekitan Singh 1959- IDSBB 856 40 https://www.degruyter.com/openurl?genre=book&isbn=9780801465703 Uni Basel: Volltext IDSBB 856 40 https://ebookcentral.proquest.com/lib/unibern/detail.action?docID=3138400 Uni Bern: Volltext IDSBB 856 40 https://www.degruyter.com/openurl?genre=book&isbn=9780801465703 Uni Bern: Volltext SWISSBIB 354179160