cam a22 4500 555278093 20200130030248.0 cr unu---uuuuu 190206e20190206xx s 000 0 eng 10.1093/jcr/ucz004 doi (ALEXREPO)oai:www.alexandria.unisg.ch:256600 Gollnhofer Johanna Franziska Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways [Elektronische Daten] [Johanna Franziska Gollnhofer, Henri Weijo, John Schouten] Consumer movements strive to change markets when those markets produce value outcomes that conflict with consumers' higher-order values. Prior studies argue that consumer movements primarily seek to challenge these value outcomes by championing alternative higher-order values or by pressuring institutions to change market governance mechanisms. Building on and refining theorization on value regimes, this study illuminates a new type of consumer movement strategy where consumers collaborate to construct alternative object pathways. The study draws from ethnographic fieldwork in the German retail food sector and shows how building alternative object pathways allowed a consumer movement to mitigate the value regime's excessive production of food waste. The revised value regime theorization offers a new and more holistic way of understanding and contextualizing how and where consumer movements mobilize for change. It also provides a new tool for understanding systemic value creation and the role of consumers in such processes. business studies alexrepo social sciences alexrepo cultural studies alexrepo Weijo Henri joint author Schouten John joint author https://www.alexandria.unisg.ch/256600/1/JCR_ConsumerMovementsAndValueRegimes_final_alexandria.docx text/html WWW-Backlink auf das Repository 1 Journal paper alexrepo PeerReviewed alexrepo peerstatus ALEXREPO 856 40 https://www.alexandria.unisg.ch/256600/1/JCR_ConsumerMovementsAndValueRegimes_final_alexandria.docx text/html WWW-Backlink auf das Repository ALEXREPO 100 1- Gollnhofer Johanna Franziska ALEXREPO 700 1- Weijo Henri joint author ALEXREPO 700 1- Schouten John joint author ALEXREPO 773 0- SWISSBIB 555278093 BK010053 XK010053 XK010000 ALEXREPO ALEXREPO ALEXREPO Journal paper