cam a22 2 4500 555293653 CHVBK 20201009175313.0 cr nn|008mamaa 190130s2018 xx ||||-s---- 0 0|eng-d 978-981-13-1739-2 ebook 10.1007/978-981-13-1739-2 doi (OCoLC)1085407780 (IDSSG)001032346 Springer ger SzZuIDS HSG HT388 HD28-9999 338.9 23 DEAGIEF59EB9A3D6228EEC1258396005E4CAD iCapture Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research edited by Saburo Saito, Kosuke Yamashiro Singapore Springer Singapore 2018 1 Online-Ressource (XIII, 467 S. 102 illus., 77 illus. in color.) Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger text file PDF rda New Frontiers in Regional Science: Asian Perspectives 2199-5974 19 This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT). The distinguishing feature of their research is that Kaiyu is regarded as consumers' simultaneous decisions sequentially made while undertaking their shop-arounds as to which shops they visit, for what purpose, and how much they spend there. This is a sharp contrast to much research on trip chains, which only deal with spatial movements. As a result, their studies first succeeded in empirically exploring the relationships between consumer shop-around movements and money flows among shopping sites within a city center retail environment. As a result, the author and his coworkers uncovered the roles of many urban policies and facilities inexplicit so far by revealing how they contribute to the turnover of the whole town through stimulating Kaiyu. This gives a universal means of evaluation for urban development policy. Thus they have refreshed the scope of consumer shop-around studies from shop-around movements in the context of city planning, shopping marketing, and evaluation of urban revitalization policy, to town equity researches. This book presents step by step these conceptual developments by showing concrete research examples from their vast Kaiyu studies based on numerous empirical interview surveys at real retail environments. . Regional economics Motivation research (Marketing) Market research Behavioral economics Leadership Engineering economy Saito Saburo Herausgeber edt http://id edt Yamashiro Kosuke Herausgeber edt http://id edt Printed edition 9789811317408 https://doi.org/10.1007/978-981-13-1739-2 Full text for the University of St. Gallen BK020053 XK020053 XK020000 noalma ids I IDSSG HSG HSG ONL HONL001032346 IDSSG 490 1- New Frontiers in Regional Science: Asian Perspectives 2199-5974 19 IDSSG 700 1- Saito Saburo Herausgeber edt http://id edt IDSSG 700 1- Yamashiro Kosuke Herausgeber edt http://id edt IDSSG 776 08 Printed edition 9789811317408 IDSSG 856 40 https://doi.org/10.1007/978-981-13-1739-2 Full text for the University of St. Gallen