cam a22 4 4500 555324508 CHVBK 20200519031628.0 161115t20172017xxk 000 0 eng d 2016045017 872544532 DE-101 978-1-292-09289-8 print 978-1-292-11525-2 PDF 978-1-292-17066-4 ePub (OCoLC)965814372 (IDSSG)001032420 (OCoLC)965814372 GBVCP ger SzZuIDS NEBIS BFH-HAFL SzZuIDS FHS rda HF5415 658.8 Kotler Philip 1931- (DE-588)121409600 Verfasser aut Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 7th European edition Harlow, England Pearson [2017] © 2017 xxiv, 675 Seiten Illustrationen Text txt rdacontent/ger ohne Hilfsmittel zu benutzen n rdamedia/ger Band nc rdacarrier/ger The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. (Quelle: buch.ch) Marketing (DE-588)4037589-4 gnd Lehrbuch gnd-content Armstrong Gary 1943- (DE-588)170906825 Verfasser aut Harris Lloyd C. (DE-588)1096359073 Verfasser aut Piercy Nigel 1953- (DE-588)170152138 Verfasser aut IDSSG 100 1- Kotler Philip 1931- (DE-588)121409600 Verfasser aut IDSSG 700 1- Armstrong Gary 1943- (DE-588)170906825 Verfasser aut IDSSG 700 1- Harris Lloyd C. (DE-588)1096359073 Verfasser aut IDSSG 700 1- Piercy Nigel 1953- (DE-588)170152138 Verfasser aut SWISSBIB 030168945 BK020000 XK020000 XK020000 IDSSG HFHS HFHS BIB QP 600 K87 E8(7) European Edition