cam a22 4 4500 569213320 CHVBK 20201008063433.0 170816s2017 xxua 000 0 eng d 978-1-5225-0579-2 (OCoLC)1011116835 (IDSSG)001056629 DEBBG ger DEBBG SzZuIDS HSG rda G155.A1 S685 2017 338.47910688 23 QQ 960 rvk CH001A34731525AD49B7CC125849D0043A13C iCapture Strategic place branding methodologies and theory for tourist attraction Ahmet Bayraktar (Bozok University, Turkey), Can Uslay (Rutgers University, USA) Hershey PA, USA IGI Global [2017] xxi, 393 Seiten Illustrationen Text txt rdacontent/ger ohne Hilfsmittel zu benutzen n rdamedia/ger Band nc rdacarrier/ger Advances in hospitality, tourism, and the services industry (AHTSI) book series Premier reference source Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals. Fremdenverkehrsort (DE-588)4130979-0 gnd Destinationsmarketing (DE-588)1024713873 gnd Methode (DE-588)4038971-6 gnd Place marketing Cross-cultural studies Tourism Marketing Aufsatzsammlung gnd-content Bayraktar Ahmet 1982- (DE-588)1128321467 Herausgeber edt Uslay Can 1973- (DE-588)1162288256 Herausgeber edt https://unisg.link/hm00656518 Inhaltsverzeichnis BK020000 XK020000 XK020000 IDSSG HSG HSG EG QQ 960 B361 IDSSG 490 0- Advances in hospitality, tourism, and the services industry (AHTSI) book series IDSSG 490 0- Premier reference source IDSSG 700 1- Bayraktar Ahmet 1982- (DE-588)1128321467 Herausgeber edt IDSSG 700 1- Uslay Can 1973- (DE-588)1162288256 Herausgeber edt IDSSG 856 4- https://unisg.link/hm00656518 Inhaltsverzeichnis SWISSBIB 494877464