cad a22 4500 569232546 CHVBK 20190725055337.0 cr unu---uuuuu 190724e20140301xx s 000 0 eng 10.1007/s12525-013-0124-8 doi 10.5167/uzh-171995 doi (ZORA)oai:www.zora.uzh.ch:171995 (NATIONALLICENCE)springer-10.1007/s12525-013-0124-8 Schmidt-Rauch Susanne Designing for mobile value co-creation [Elektronische Daten] the case of travel counselling [Susanne Schmidt-Rauch, Gerhard Schwabe] openAccess eu-repo This paper focuses on the development of a mobile service as extension of travel agencies' sales channels, fundamentally driven by the notion of value co-creation. Design goals are directly linked to the understanding of travel counselling as practical value co-creation and to the concern to progress this understanding throughout the travel customer cycle. Customers as well as travel agencies benefit from a mobile service rooted in value co-creation. Mobile service applications which target a service provision which furthermore is in line with the core competency of a travel agency (advice-giving and continuously accompany the customer) are scarce. Taking this as a starting point, we propose a mobile service and system design which provides a travel customer with continuing support on the trip, suitable to complement a lively, ongoing customer-firm interaction which enables the co-creation of value, ultimately targeting increased customer retention and loyalty. Institute of Information Management, University of St. Gallen, 2013 142-005 zora Management of Technology and Innovation, Marketing, Economics and Econometrics, Business and International Management, Computer Science Applications zora Value co-creation nationallicence Mobile service nationallicence Travel customer support nationallicence Schwabe Gerhard joint author Electronic Markets 24(1):5-17 https://www.zora.uzh.ch/id/eprint/171995/1/ZORA_NL_171995.pdf text/html WWW-Backlink auf das Repository 1 Journal Article PeerReviewed zora ZORA 856 40 https://www.zora.uzh.ch/id/eprint/171995/1/ZORA_NL_171995.pdf text/html WWW-Backlink auf das Repository ZORA 100 1- Schmidt-Rauch Susanne ZORA 700 1- Schwabe Gerhard joint author ZORA 773 0- Electronic Markets 24(1):5-17 NATIONALLICENCE 856 40 https://doi.org/10.1007/s12525-013-0124-8 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Schmidt-Rauch Susanne University of Zurich, Binzmühlestrasse 14, 8050, Zürich, Switzerland aut NATIONALLICENCE 700 1- Schwabe Gerhard University of Zurich, Binzmühlestrasse 14, 8050, Zürich, Switzerland aut NATIONALLICENCE 773 0- Electronic Markets Springer Berlin Heidelberg 24/1(2014-03-01), 5-17 1019-6781 24:1<5 2014 24 12525 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 ZORA ZORA ZORA Journal Article openAccess NATIONALLICENCE NATIONALLICENCE NL-springer