nam a22 4500 569242142 20190725055502.0 cr unu---uuuuu 190725e20190222xx s 100 0 eng (ALEXREPO)oai:www.alexandria.unisg.ch:257414 Noll Laura Johanna AMA Winter Academic Conference 2019 Poster Session: Added-Value Creation in Experience-Based Retail Marketing - The Effects of Physical Store Experiences on Perceived Value and Price Acceptance [Elektronische Daten] [Laura Johanna Noll] While customer journeys increasingly shift online, research suggest that offline interaction between customers and companies is decreasing. However, a literature review indicates that due to a lower amount of physical experiences, offline touchpoints regain importance. To investigate this issue, the role of the retail space in the value creation process is discussed. Further, the impact of non-financial value on perceived price and price acceptance is elaborated against the background of sociological capital theory. The author argues that the store-end provides significant opportunities for added-value creation. More precisely, offline experiences can produce non-financial value which is convertible into financial capital, thereby increasing perceived price and price acceptance among customers. The author develops first managerial implications for a strategic use of retail space and provides theoretical grounds for analyzing the impact of experience-based retail marketing on price acceptance in large qualitative and quantitative data sets. economics alexrepo social sciences alexrepo cultural studies alexrepo https://www.alexandria.unisg.ch/257414/1/AMA_Poster_final.pdf text/html WWW-Backlink auf das Repository 1 Conference or Workshop Item alexrepo NonPeerReviewed alexrepo peerstatus ALEXREPO 856 40 https://www.alexandria.unisg.ch/257414/1/AMA_Poster_final.pdf text/html WWW-Backlink auf das Repository ALEXREPO 100 1- Noll Laura Johanna CL050000 XL050000 XC000500 ALEXREPO ALEXREPO ALEXREPO Conference or Workshop Item