dam a22 2 4500 569257204 CHVBK 20200911033113.0 cr ||||||||||| 190724s2019 xx |||||om--- 00 |eng-d (IDSSG)001056651 SzZuIDS HSG ger rda 330 15611668101 edok Frei Daniel Verfasser aut Identifying factors indicating the helpfulness of online customer reviews Daniel Frei St. Gallen 2019 1 Online-Ressource Text txt rdacontent/ger Computermedien c rdamedia/ger Online-Ressource cr rdacarrier/ger Bachelor-Arbeit / Universität St. Gallen Bachelorarbeit Universität St. Gallen 2019 The amount of online reviews is growing significantly. Between 2014 and 2017 the number of reviews for TripAdvisor grew by 300% and for Yelp by 208%. However, not all online reviews are equally valuable. Some reviews are perceived to be more helpful or trustworthy than others. Hence, a plethora of scholars have investigated the role of online reviews and researched factors and characteristics determining their helpfulness. Nevertheless, mixed findings were found. Consequently, the purpose of this paper is to present a holistic and representative analysis of the literature on factors indicating the helpfulness of online reviews. In total, 81 journal articles were analyzed and a framework was inductively created resulting in four dimensions: review-related factors, reviewer-related factors, reader-related factors and environment-related factors. The results revealed that researchers mainly focused on factors of the first two dimensions and that the findings are inconsistent and need to be solved by future research. Online reviews; review helpfulness; literature review Hochschulschrift gnd-content Söllner Matthias 1985- (DE-588)1026349001 Akademischer Betreuer dgs http://www1.unisg.ch/org/biblio/edoc.nsf/SysLkpByIdentifier/15611668101/$FILE/15611668101.pdf Volltext für Angehörige der Universität St. Gallen BK020353 XK020053 XK020000 IDSSG 100 1- Frei Daniel Verfasser aut IDSSG 490 0- Bachelor-Arbeit / Universität St. Gallen IDSSG 700 1- Söllner Matthias 1985- (DE-588)1026349001 Akademischer Betreuer dgs IDSSG 856 4- http://www1.unisg.ch/org/biblio/edoc.nsf/SysLkpByIdentifier/15611668101/$FILE/15611668101.pdf Volltext für Angehörige der Universität St. Gallen