cam a22 4 4500 569304180 CHVBK 20201210092441.0 190726s2019 xxu 000 0 eng|d 978-1-5264-5893-3 hardback 978-1-5264-5894-0 pbk (IDSBB)007135465 (IDSLU)001357387 (NEBIS)011458746 (SBT)000925586 (OCoLC)1083688788 YDX ger SzZuIDS NEBIS ZHAW-HSB-WIN SzZuIDS BS/BE A125 rda 650 15 658.834 23 QP 624 rvk Batat Wided (DE-588)1178577953 Verfasser aut Digital luxury transforming brands & consumer experiences Wided Batat Los Angeles Sage 2019 XVI, 258 Seiten Illustrationen, Tabellen Bibliografia: p. 239-249 The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. Luxusgut (DE-588)4192138-0 gnd Marketingstrategie (DE-588)4120697-6 gnd u 054 -- Designmanagement idslu LE u 338.473910688 Beni e servizi. Industria della moda. Gestione del marketing sbt TE BK020000 XK020000 XK020000 Stoppsignal FRED 28.01.2020 nebis DS NLLUHGK201906 idslu L3 0 IDS LU E51WM E51-20190827 ss SzBzSBTc SBT LUBUL LUBUL 201 BUL A 338.473910688 BAT DIG IDSLU LUHGK LUHGK HGFRE 54/333 IDSBB A125 A125 125F2 UBW_QP_624 250 NELA1252001 NEBIS E51 E51 E51WG WM 658.834 Bata Dig Ex.B NEBIS E51 E51 E51BW WM 658.834 Bata Dig IDSBB 100 1- Batat Wided (DE-588)1178577953 Verfasser aut IDSLU 100 1- Batat Wided (DE-588)1178577953 Verfasser aut NEBIS 100 1- Batat Wided (DE-588)1178577953 Verfasser aut SBT 100 1- Batat Wided IDSBB DSV51 DSV01 A100 http://www.ub.unibas.ch/tox/IDSBB/007135465/PDF pdf VIEW Inhaltsverzeichnis