nam a22 4500 569335450 20190729064336.0 cr unu---uuuuu 190729s2019 xx s 000 0 eng (ALEXREPO)oai:www.alexandria.unisg.ch:257438 Haas Philipp Designing Crowdfunding Service Systems - Towards a Nascent Design Theory [Elektronische Daten] [Philipp Haas] [S.l.] [s.n.] 2019 This paper investigates, how incumbents of traditional industries can mutually design service systems with a partner from the digital world, in order to explore and exploit new business opportunities. As the competitive edge of these digital businesses is based on new competences, considering a decomposition and modularization approach allows the bundling of competences of multiple partners. This is particularly relevant in the financial service industry, where crowdlending as a startup-driven innovation gained large attention over the last few years. Despite the high proximity to traditional banking products, banks are struggling to keep pace and failed to leverage on the mutual strengths, so far. Thus, bundling competences with startups in modular service systems represents a straightforward solution for overcoming these short-comings. By conducting an Action Design Research project together with a large Swiss bank from 2014 to 2016, we systematically conceptualize the constituting components, exchange relationships, and the design of a crowdlending service system and thereby, contribute to crowdlending research. By formularizing the learnings from the project, we describe actionable design knowledge as a first step for the development of a nascent design theory, which supports incumbents throughout the design of service systems together with a partner from the digital world. Therefore, we provide a valuable contribution to service science. information management alexrepo https://www.alexandria.unisg.ch/257438/1/Haas%202019%20-%20Working%20Paper_Designing%20Crowdfunding%20Service%20Systems%20.pdf text/html WWW-Backlink auf das Repository 1 Monograph alexrepo NonPeerReviewed alexrepo peerstatus ALEXREPO 856 40 https://www.alexandria.unisg.ch/257438/1/Haas%202019%20-%20Working%20Paper_Designing%20Crowdfunding%20Service%20Systems%20.pdf text/html WWW-Backlink auf das Repository ALEXREPO 100 1- Haas Philipp BK020053 XK020053 XK020000 ALEXREPO ALEXREPO ALEXREPO Monograph