caa a22 4500 605482918 CHVBK 20210128100428.0 cr unu---uuuuu 210128e20150401xx s 000 0 eng 10.1007/s10551-014-2080-4 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2080-4 Cho Yoon-Na Department of Marketing & Business Law, Villanova University, Villanova, PA, USA aut Different Shades of Green Consciousness: The Interplay of Sustainability Labeling and Environmental Impact on Product Evaluations [Elektronische Daten] [Yoon-Na Cho] The sustainability labeling on the front of a package featured in a print advertisement may influence consumers' product evaluations and purchase decisions. The findings of this exploratory study suggest that consumers seem to evaluate the sustainability claim more favorably if the advertisement highlights the personal impact on them. Moreover, environmental involvement appears to further moderate the effects of sustainability claims and environmental impact framing. The interactions that emerged in this study suggest that sustainability labeling effects constitute a complex phenomenon that warrants future research. Springer Science+Business Media Dordrecht, 2014 Green marketing nationallicence Sustainability labeling nationallicence Environmental involvement nationallicence Advertisement nationallicence Journal of Business Ethics Springer Netherlands 128/1(2015-04-01), 73-82 0167-4544 128:1<73 2015 128 10551 https://doi.org/10.1007/s10551-014-2080-4 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2080-4 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Cho Yoon-Na Department of Marketing & Business Law, Villanova University, Villanova, PA, USA aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 128/1(2015-04-01), 73-82 0167-4544 128:1<73 2015 128 10551