caa a22 4500 605483132 CHVBK 20210128100429.0 cr unu---uuuuu 210128e20150501xx s 000 0 eng 10.1007/s10551-014-2118-7 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2118-7 Fischbach Sarah School of Management, California Lutheran University, 60 West Olsen Road, 91360, Thousand Oaks, CA, USA aut Ethical Efficacy as a Measure of Training Effectiveness: An Application of the Graphic Novel Case Method Versus Traditional Written Case Study [Elektronische Daten] [Sarah Fischbach] The study explores the use of Graphic Novels as an innovative form of training that may improve an individual's ethical efficacy. A quantitative comparison of the graphic novel method and the traditional written case study is analyzed. The literature on ethics, graphic novels, and training are brought together from theories of narrative and literature perspective to formulate a study. The study uses a 2×2 repeated-measure MANOVA to analyze the participant's reaction to bribery situations based on varying levels of ‘grayness.' The overall study finds that ethical efficacy increases with the use of the graphic novel method. The greatest improvements are in the individual's level of self-efficacy and understanding of principle-based ethical issues. In addition, the participant's level of industry experience may play a factor in applying the graphic novel technique. Finally, guidelines on how to effectively utilize the graphic novel method are stated. Improving ethical efficacy through business ethics training may help improve an individual's self-efficacy, involvement and principle-based understanding. The study explores the use of Graphic Novels asan innovative form of training that may improve an individual's ethical efficacy. A quantitative comparison of the graphic novel method and the traditional written case study are analyzed. Literature on ethics, graphic novels, and training are brought together with theories of narrative and literature perspective to formulate a study. The study uses a 2×2 repeated-measure MANOVA to analyze the participant's reaction to bribery ethical situations based on varying levels of ‘grayness.' The overall study finds that ethical efficacy increases with the use of the graphic novel method. The greatest improvements are in the individual's level of self-efficacy and understanding of principle-based ethical issues. In addition, the participant's level of industry experience may play a factor in applying the graphic novel technique. Finally, guidelines on how to effectively utilize the graphic novel method is set forth. Springer Science+Business Media Dordrecht, 2014 Ethical efficacy nationallicence Case study nationallicence Graphic novel nationallicence Personal selling nationallicence Bribery nationallicence Journal of Business Ethics Springer Netherlands 128/3(2015-05-01), 603-615 0167-4544 128:3<603 2015 128 10551 https://doi.org/10.1007/s10551-014-2118-7 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2118-7 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Fischbach Sarah School of Management, California Lutheran University, 60 West Olsen Road, 91360, Thousand Oaks, CA, USA aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 128/3(2015-05-01), 603-615 0167-4544 128:3<603 2015 128 10551