caa a22 4500 605483221 CHVBK 20210128100430.0 cr unu---uuuuu 210128e20150601xx s 000 0 eng 10.1007/s10551-014-2065-3 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2065-3 Demuijnck Geert EDHEC Business School, 24 avenue Gustave Delory, CS 50411, 59057, Roubaix Cedex 1, France aut Universal Values and Virtues in Management Versus Cross-Cultural Moral Relativism: An Educational Strategy to Clear the Ground for Business Ethics [Elektronische Daten] [Geert Demuijnck] Despite the fact that business people and business students often cast doubt on the relevance of universal moral principles in business, the rejection of relativism is a precondition for business ethics to get off the ground. This paper proposes an educational strategy to overcome the philosophical confusions about relativism in which business people and students are often trapped. First, the paper provides some conceptual distinctions and clarifications related to moral relativism, particularism, and virtue ethics. More particularly, it revisits arguments demonstrating that virtues in business are not in contradiction with the relevance of universal principles, despite the fact that virtue ethics is often identified with particular relationships and contexts. It goes on to show how students and managers, but also researchers, often mix up radically different conceptions of moral relativism. It is also argued that this confusion is in part created by the cross-cultural management literature in which the methodological stance of the value-freedom of the social sciences is, in a perplexingly mistaken way, transformed into a rejection of all normative discussion and a plea for relativism. The remainder of the paper presents some tools that may be helpful in steering people toward less simplistic views about moral relativism and virtue ethics. It further argues that it is equally important to spell out that moral universalism can be understood in a humble way, without implying either arrogant ethnocentrism or omniscience, as part of an ongoing debate that progresses gradually. Springer Science+Business Media Dordrecht, 2014 Moral relativism nationallicence Cross-cultural management nationallicence Universalism nationallicence Virtues nationallicence Journal of Business Ethics Springer Netherlands 128/4(2015-06-01), 817-835 0167-4544 128:4<817 2015 128 10551 https://doi.org/10.1007/s10551-014-2065-3 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2065-3 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Demuijnck Geert EDHEC Business School, 24 avenue Gustave Delory, CS 50411, 59057, Roubaix Cedex 1, France aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 128/4(2015-06-01), 817-835 0167-4544 128:4<817 2015 128 10551