CSR as Corporate Political Activity: Observations on IKEA's CSR Identity-Image Dynamics

Verfasser / Beitragende:
[Mette Morsing, Anne Roepstorff]
Ort, Verlag, Jahr:
2015
Enthalten in:
Journal of Business Ethics, 128/2(2015-05-01), 395-409
Format:
Artikel (online)
ID: 605483272
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024 7 0 |a 10.1007/s10551-014-2091-1  |2 doi 
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245 0 0 |a CSR as Corporate Political Activity: Observations on IKEA's CSR Identity-Image Dynamics  |h [Elektronische Daten]  |c [Mette Morsing, Anne Roepstorff] 
520 3 |a In this article, we develop a conceptual framework to understand how a company's CSR identity becomes defined as a political activity destabilizing the strong identity-image relations. We draw on theories of political CSR and organizational identity-image relations to study how CSR emerges as a corporate political activity in a context where the corporate CSR work is first appreciated and later critiqued by the public in the wake of socio-political events. We analyse the micro-organizational processes in the context of macro-political level changes, and we refer to this as the ‘identity-image dynamics of political CSR'. Concretely, we describe in two vignettes how IKEA's declared ‘apolitical and neutral' CSR identity becomes entangled with national and international socio-political events that critically challenge the corporate engagement prior national understandings of citizenship rights. In this process, IKEA's CSR identity becomes defined as a political and non-neutral activity. Our article contributes by bringing attention to the organizational level dynamics of political CSR by offering a conceptualization of how global and local socio-political events may disturb the alignment between CSR identity and image and challenge the corporate CSR work beyond managerial control. 
540 |a Springer Science+Business Media Dordrecht, 2014 
690 7 |a Corporate social responsibility (CSR)  |2 nationallicence 
690 7 |a Political CSR  |2 nationallicence 
690 7 |a Organizational identity-image relations  |2 nationallicence 
690 7 |a CSR identity  |2 nationallicence 
690 7 |a IKEA  |2 nationallicence 
700 1 |a Morsing  |D Mette  |u Copenhagen Business School, Copenhagen, Denmark  |4 aut 
700 1 |a Roepstorff  |D Anne  |u Copenhagen Business School, Copenhagen, Denmark  |4 aut 
773 0 |t Journal of Business Ethics  |d Springer Netherlands  |g 128/2(2015-05-01), 395-409  |x 0167-4544  |q 128:2<395  |1 2015  |2 128  |o 10551 
856 4 0 |u https://doi.org/10.1007/s10551-014-2091-1  |q text/html  |z Onlinezugriff via DOI 
898 |a BK010053  |b XK010053  |c XK010000 
900 7 |a Metadata rights reserved  |b Springer special CC-BY-NC licence  |2 nationallicence 
908 |D 1  |a research-article  |2 jats 
949 |B NATIONALLICENCE  |F NATIONALLICENCE  |b NL-springer 
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950 |B NATIONALLICENCE  |P 700  |E 1-  |a Morsing  |D Mette  |u Copenhagen Business School, Copenhagen, Denmark  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Roepstorff  |D Anne  |u Copenhagen Business School, Copenhagen, Denmark  |4 aut 
950 |B NATIONALLICENCE  |P 773  |E 0-  |t Journal of Business Ethics  |d Springer Netherlands  |g 128/2(2015-05-01), 395-409  |x 0167-4544  |q 128:2<395  |1 2015  |2 128  |o 10551