caa a22 4500 605483272 CHVBK 20210128100430.0 cr unu---uuuuu 210128e20150501xx s 000 0 eng 10.1007/s10551-014-2091-1 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2091-1 CSR as Corporate Political Activity: Observations on IKEA's CSR Identity-Image Dynamics [Elektronische Daten] [Mette Morsing, Anne Roepstorff] In this article, we develop a conceptual framework to understand how a company's CSR identity becomes defined as a political activity destabilizing the strong identity-image relations. We draw on theories of political CSR and organizational identity-image relations to study how CSR emerges as a corporate political activity in a context where the corporate CSR work is first appreciated and later critiqued by the public in the wake of socio-political events. We analyse the micro-organizational processes in the context of macro-political level changes, and we refer to this as the ‘identity-image dynamics of political CSR'. Concretely, we describe in two vignettes how IKEA's declared ‘apolitical and neutral' CSR identity becomes entangled with national and international socio-political events that critically challenge the corporate engagement prior national understandings of citizenship rights. In this process, IKEA's CSR identity becomes defined as a political and non-neutral activity. Our article contributes by bringing attention to the organizational level dynamics of political CSR by offering a conceptualization of how global and local socio-political events may disturb the alignment between CSR identity and image and challenge the corporate CSR work beyond managerial control. Springer Science+Business Media Dordrecht, 2014 Corporate social responsibility (CSR) nationallicence Political CSR nationallicence Organizational identity-image relations nationallicence CSR identity nationallicence IKEA nationallicence Morsing Mette Copenhagen Business School, Copenhagen, Denmark aut Roepstorff Anne Copenhagen Business School, Copenhagen, Denmark aut Journal of Business Ethics Springer Netherlands 128/2(2015-05-01), 395-409 0167-4544 128:2<395 2015 128 10551 https://doi.org/10.1007/s10551-014-2091-1 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2091-1 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Morsing Mette Copenhagen Business School, Copenhagen, Denmark aut NATIONALLICENCE 700 1- Roepstorff Anne Copenhagen Business School, Copenhagen, Denmark aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 128/2(2015-05-01), 395-409 0167-4544 128:2<395 2015 128 10551