caa a22 4500 605483310 CHVBK 20210128100430.0 cr unu---uuuuu 210128e20150501xx s 000 0 eng 10.1007/s10551-014-2061-7 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2061-7 The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China [Elektronische Daten] [Zhiqiang Liu, Zhilin Yang, Fue Zeng, David Waller] This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior (UCB) is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB's developmental process in a relational society. The framework reveals 4 levels (i.e., the socio-cultural, individual psychological, situational, and individual behavioral levels) and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be considered the result of a purely individual behavior choice. Springer Science+Business Media Dordrecht, 2014 Unethical consumer behavior nationallicence Relational interaction nationallicence Consumer ethics nationallicence Guanxi nationallicence Liu Zhiqiang School of Management, Huazhong University of Science & Technology, 430074, Wuhan, China aut Yang Zhilin City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong aut Zeng Fue Economics and Management School, Wuhan University, 430072, Wuhan, Hubei, China aut Waller David University of Technology, Sydney, Broadway, PO Box 123, 2007, Sydney, NSW, Australia aut Journal of Business Ethics Springer Netherlands 128/2(2015-05-01), 411-432 0167-4544 128:2<411 2015 128 10551 https://doi.org/10.1007/s10551-014-2061-7 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2061-7 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Liu Zhiqiang School of Management, Huazhong University of Science & Technology, 430074, Wuhan, China aut NATIONALLICENCE 700 1- Yang Zhilin City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong aut NATIONALLICENCE 700 1- Zeng Fue Economics and Management School, Wuhan University, 430072, Wuhan, Hubei, China aut NATIONALLICENCE 700 1- Waller David University of Technology, Sydney, Broadway, PO Box 123, 2007, Sydney, NSW, Australia aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 128/2(2015-05-01), 411-432 0167-4544 128:2<411 2015 128 10551