caa a22 4500 605483477 CHVBK 20210128100431.0 cr unu---uuuuu 210128e20150901xx s 000 0 eng 10.1007/s10551-014-2261-1 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2261-1 The Influence of the Country-of-Origin Ecological Image on Ecolabelled Product Evaluation: An Experimental Approach to the Case of the European Ecolabel [Elektronische Daten] [Sihem Dekhili, Mohamed Achabou] This study investigates the influence of country-of-origin ecological image on the evaluation of ecolabelled products. Based on two experiments involving French consumers, the authors show that the mention of a country of origin with a favourable ecological image has no effect on the evaluation of an ecolabelled product (Studies 1 and 2). However, the mention of a country with an unfavourable ecological image negatively influences the product's evaluation, especially when there is no information about the brand (Study 1). This effect is moderated by the level of confidence towards the product's country-of-origin. The authors consequently draw some business and academic implications from their findings. Springer Science+Business Media Dordrecht, 2014 Consumers' evaluation nationallicence Eco-labelling nationallicence Country-of-origin ecological image nationallicence Ecological consumption nationallicence European ecolabel nationallicence Experiment nationallicence Spain nationallicence Switzerland nationallicence Dekhili Sihem HuManiS (EA 1347), Humans and Management in Society, EM Strasbourg Business School, University of Strasbourg, Strasbourg, France aut Achabou Mohamed IPAG Business School Paris, Paris, France aut Journal of Business Ethics Springer Netherlands 131/1(2015-09-01), 89-106 0167-4544 131:1<89 2015 131 10551 https://doi.org/10.1007/s10551-014-2261-1 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2261-1 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Dekhili Sihem HuManiS (EA 1347), Humans and Management in Society, EM Strasbourg Business School, University of Strasbourg, Strasbourg, France aut NATIONALLICENCE 700 1- Achabou Mohamed IPAG Business School Paris, Paris, France aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 131/1(2015-09-01), 89-106 0167-4544 131:1<89 2015 131 10551