Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility

Verfasser / Beitragende:
[Daina Mazutis, Natalie Slawinski]
Ort, Verlag, Jahr:
2015
Enthalten in:
Journal of Business Ethics, 131/1(2015-09-01), 137-150
Format:
Artikel (online)
ID: 605483493
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024 7 0 |a 10.1007/s10551-014-2253-1  |2 doi 
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245 0 0 |a Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility  |h [Elektronische Daten]  |c [Daina Mazutis, Natalie Slawinski] 
520 3 |a This article explores the relationship between corporate social responsibility (CSR) and authenticity by developing a framework that explains the characteristics of CSR activities that lead to a perception by stakeholders that a firm's CSR efforts are genuine. Drawing on the authenticity literature, we identify two core dimensions of authenticity that impact stakeholder perceptions of CSR: distinctiveness and social connectedness. Distinctiveness captures the extent to which a firm's CSR activities are aligned with their core mission, vision and values while social connectedness refers to the degree to which an organization's CSR efforts are embedded in a larger social context. We use this framework to explore the question ‘when are a firm's CSR efforts most likely to be perceived as authentic by stakeholders?' and find that both of these dimensions are necessary; social connectedness or distinctiveness alone are necessary but insufficient conditions for perceptions of authenticity to occur. A detailed exploration of authenticity, therefore, advances research in the CSR domain that may help mend the growing divide between business and society. 
540 |a Springer Science+Business Media Dordrecht, 2014 
690 7 |a Corporate social responsibility  |2 nationallicence 
690 7 |a Business and society  |2 nationallicence 
690 7 |a Authenticity  |2 nationallicence 
700 1 |a Mazutis  |D Daina  |u IMD International Institute for Management Development, Chemin de Bellerive 23, PO Box 915, 1001, Lausanne, Switzerland  |4 aut 
700 1 |a Slawinski  |D Natalie  |u Faculty of Business Administration, Memorial University of Newfoundland, A1B 3X5, St. John's, NL, Canada  |4 aut 
773 0 |t Journal of Business Ethics  |d Springer Netherlands  |g 131/1(2015-09-01), 137-150  |x 0167-4544  |q 131:1<137  |1 2015  |2 131  |o 10551 
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900 7 |a Metadata rights reserved  |b Springer special CC-BY-NC licence  |2 nationallicence 
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950 |B NATIONALLICENCE  |P 700  |E 1-  |a Mazutis  |D Daina  |u IMD International Institute for Management Development, Chemin de Bellerive 23, PO Box 915, 1001, Lausanne, Switzerland  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Slawinski  |D Natalie  |u Faculty of Business Administration, Memorial University of Newfoundland, A1B 3X5, St. John's, NL, Canada  |4 aut 
950 |B NATIONALLICENCE  |P 773  |E 0-  |t Journal of Business Ethics  |d Springer Netherlands  |g 131/1(2015-09-01), 137-150  |x 0167-4544  |q 131:1<137  |1 2015  |2 131  |o 10551