caa a22 4500 605483698 CHVBK 20210128100432.0 cr unu---uuuuu 210128e20151001xx s 000 0 eng 10.1007/s10551-014-2298-1 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2298-1 Rhetorical Construction of Narcissistic CSR Orientation [Elektronische Daten] [Kirsti Iivonen, Johanna Moisander] This paper takes a critical perspective on corporate social responsibility (CSR) and examines the ways in which an industry organization discursively manages the relationship between the industry and its stakeholders in a situation where the legitimacy of the industry is called into question. Drawing on the literature on organizational narcissism and sensemaking the paper develops the construct of narcissistic CSR orientation and empirically elaborates on three defensive rhetorical strategies through which the organization makes sense of the accountability and responsibility of the industry for the negative societal effects of their business. The paper advances knowledge in the field of critical CSR by proposing a new framework for critically examining organization-stakeholder relationships and organizational responses to stakeholder demands in contexts where the interests of organizations are in conflict with the public good. Springer Science+Business Media Dordrecht, 2014 Critical CSR nationallicence Organizational narcissism nationallicence Sensemaking nationallicence Rhetoric nationallicence Obesity nationallicence Beverage industry nationallicence Legitimacy nationallicence ABA : American Beverage Association nationallicence CSPI : Center for Science in the Public Interest nationallicence CSR : Corporate Social Responsibility nationallicence WHO : World Health Organization nationallicence Iivonen Kirsti Department of Management Studies, Aalto University School of Business, P.O. Box 21210, 00076, Aalto, Finland aut Moisander Johanna Department of Management Studies, Aalto University School of Business, P.O. Box 21210, 00076, Aalto, Finland aut Journal of Business Ethics Springer Netherlands 131/3(2015-10-01), 649-664 0167-4544 131:3<649 2015 131 10551 https://doi.org/10.1007/s10551-014-2298-1 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2298-1 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Iivonen Kirsti Department of Management Studies, Aalto University School of Business, P.O. Box 21210, 00076, Aalto, Finland aut NATIONALLICENCE 700 1- Moisander Johanna Department of Management Studies, Aalto University School of Business, P.O. Box 21210, 00076, Aalto, Finland aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 131/3(2015-10-01), 649-664 0167-4544 131:3<649 2015 131 10551