The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt
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| 024 | 7 | 0 | |a 10.1007/s10551-014-2287-4 |2 doi |
| 035 | |a (NATIONALLICENCE)springer-10.1007/s10551-014-2287-4 | ||
| 245 | 0 | 4 | |a The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt |h [Elektronische Daten] |c [Aristeidis Theotokis, Emmanouela Manganari] |
| 520 | 3 | |a Companies often encourage consumers to engage in sustainable behaviors using their services in a more environmentally friendly or green way, such as reusing the towels in a hotel or replacing paper bank statements by electronic statements. Sometimes, the option of green service is implied as the default and consumers can opt-out, while in other cases consumers need to explicitly ask (opt-in) for switching to a green service. This research examines the effectiveness of choice architecture and particularly the different default policies—i.e., the alternative the consumer receives if he/she does not explicitly request otherwise—in engaging consumer green behavior. In four experiments, we show that the opt-out default policy is more effective than the opt-in, because it increases anticipated guilt. This effect is stronger for consumers who are less conscious for the environment (Study 1).We also show that a forced choice policy, in which the consumer is not automatically assigned to any condition and is forced to choose between the green and the non-green service option, is more effective than the opt-in policy and not significantly more effective than the opt-out policy (Study 2). Finally, we show that the role of defaults is weakened (enhanced), if a negotiated (reciprocal) cooperation strategy is used (Study 3). The article contributes to the literature of defaults and provides managerial and public policy implications for the design of green services. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a Choice architecture |2 nationallicence | |
| 690 | 7 | |a Default option |2 nationallicence | |
| 690 | 7 | |a E-bills |2 nationallicence | |
| 690 | 7 | |a Green service |2 nationallicence | |
| 690 | 7 | |a Guilt |2 nationallicence | |
| 690 | 7 | |a Towel reuse |2 nationallicence | |
| 700 | 1 | |a Theotokis |D Aristeidis |u Leeds University Business School, Maurice Keyworth Building, The University of Leeds, LS2 9JT, Leeds, UK |4 aut | |
| 700 | 1 | |a Manganari |D Emmanouela |u Department of Economics, Univeristy of Patras, Patra, Greece |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 131/2(2015-10-01), 423-437 |x 0167-4544 |q 131:2<423 |1 2015 |2 131 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2287-4 |q text/html |z Onlinezugriff via DOI |
| 898 | |a BK010053 |b XK010053 |c XK010000 | ||
| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2287-4 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Theotokis |D Aristeidis |u Leeds University Business School, Maurice Keyworth Building, The University of Leeds, LS2 9JT, Leeds, UK |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Manganari |D Emmanouela |u Department of Economics, Univeristy of Patras, Patra, Greece |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 131/2(2015-10-01), 423-437 |x 0167-4544 |q 131:2<423 |1 2015 |2 131 |o 10551 | ||