caa a22 4500 605483957 CHVBK 20210128100433.0 cr unu---uuuuu 210128e20151001xx s 000 0 eng 10.1007/s10551-014-2282-9 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2282-9 Instrumental and/or Deliberative? A Typology of CSR Communication Tools [Elektronische Daten] [Peter Seele, Irina Lock] Addressing the critique that communication activities with regard to CSR are often merely instrumental marketing or public relation tools, this paper develops a toolbox of CSR communication that takes into account a deliberative notion. We derive this toolbox classification from the political approach of CSR that is based on Habermasian discourse ethics and show that it has a communicative core. Therefore, we embed CSR communication within political CSR theory and extend it by Habermasian communication theory, particularly the four validity claims of communication. Given this communicative basis, we localize CSR communication as a main means to receive moral legitimacy within political CSR theory. A typology of CSR communication tools is advanced and substantiated by a review of case studies supporting the categories. Thus, we differentiate between instrumental and deliberative, as well as published and unpublished tools. Practical examples for the literature-derived tool categories are provided and their limitations are discussed. Springer Science+Business Media Dordrecht, 2014 CSR communication nationallicence Communicative action nationallicence Credibility nationallicence Deliberative democracy nationallicence Habermas nationallicence Legitimacy nationallicence Seele Peter Institute of Marketing and Communication Management (IMCA), Faculty of Communication Sciences, USI - University of Lugano, via G. Buffi 13 (R.362), 6900, Lugano, Switzerland aut Lock Irina Institute of Marketing and Communication Management (IMCA), Faculty of Communication Sciences, USI - University of Lugano, via G. Buffi 13 (R.362), 6900, Lugano, Switzerland aut Journal of Business Ethics Springer Netherlands 131/2(2015-10-01), 401-414 0167-4544 131:2<401 2015 131 10551 https://doi.org/10.1007/s10551-014-2282-9 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2282-9 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Seele Peter Institute of Marketing and Communication Management (IMCA), Faculty of Communication Sciences, USI - University of Lugano, via G. Buffi 13 (R.362), 6900, Lugano, Switzerland aut NATIONALLICENCE 700 1- Lock Irina Institute of Marketing and Communication Management (IMCA), Faculty of Communication Sciences, USI - University of Lugano, via G. Buffi 13 (R.362), 6900, Lugano, Switzerland aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 131/2(2015-10-01), 401-414 0167-4544 131:2<401 2015 131 10551