Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution
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| 024 | 7 | 0 | |a 10.1007/s10551-013-1979-5 |2 doi |
| 035 | |a (NATIONALLICENCE)springer-10.1007/s10551-013-1979-5 | ||
| 245 | 0 | 0 | |a Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution |h [Elektronische Daten] |c [Da-Chang Pai, Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang] |
| 520 | 3 | |a This paper examines how industrial buyers' attributions of their suppliers' actions of corporate social responsibility (CSR) are related to both the brand advocacy and brand equity. Using a sample of 173 questionnaires gathered in Taiwan, we find that CSR perceptions of industrial buyers are more strongly and positively related to brand advocacy and brand equity when industrial buyers interpret CSR activities of their suppliers as driven more by intrinsic motives and less by extrinsic motives. Furthermore, brand advocacy mediates the interactive effects of CSR and CSR attribution on industrial brand equity. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2013 | ||
| 690 | 7 | |a Corporate social responsibility (CSR) |2 nationallicence | |
| 690 | 7 | |a Attribution |2 nationallicence | |
| 690 | 7 | |a Brand advocacy |2 nationallicence | |
| 690 | 7 | |a Industrial brand equity |2 nationallicence | |
| 700 | 1 | |a Pai |D Da-Chang |u Department of Business Administration, Tunghai University, Taichung, Taiwan, ROC |4 aut | |
| 700 | 1 | |a Lai |D Chi-Shiun |u Department of Business Administration, National Yunlin University of Science & Technology, 123, University Rd., Sec. 3, 640, Touliu, Yunlin, Taiwan, ROC |4 aut | |
| 700 | 1 | |a Chiu |D Chih-Jen |u Department of Marketing Management, Shu-Te University, Kaohsiung, Taiwan, ROC |4 aut | |
| 700 | 1 | |a Yang |D Chin-Fang |u Department of Accounting Information, Da-Yeh University, Changhua, Taiwan, ROC |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 126/4(2015-02-01), 685-696 |x 0167-4544 |q 126:4<685 |1 2015 |2 126 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-013-1979-5 |q text/html |z Onlinezugriff via DOI |
| 898 | |a BK010053 |b XK010053 |c XK010000 | ||
| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-013-1979-5 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Pai |D Da-Chang |u Department of Business Administration, Tunghai University, Taichung, Taiwan, ROC |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Lai |D Chi-Shiun |u Department of Business Administration, National Yunlin University of Science & Technology, 123, University Rd., Sec. 3, 640, Touliu, Yunlin, Taiwan, ROC |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Chiu |D Chih-Jen |u Department of Marketing Management, Shu-Te University, Kaohsiung, Taiwan, ROC |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Yang |D Chin-Fang |u Department of Accounting Information, Da-Yeh University, Changhua, Taiwan, ROC |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 126/4(2015-02-01), 685-696 |x 0167-4544 |q 126:4<685 |1 2015 |2 126 |o 10551 | ||