caa a22 4500 605484929 CHVBK 20210128100438.0 cr unu---uuuuu 210128e20150201xx s 000 0 eng 10.1007/s10551-013-1979-5 doi (NATIONALLICENCE)springer-10.1007/s10551-013-1979-5 Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution [Elektronische Daten] [Da-Chang Pai, Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang] This paper examines how industrial buyers' attributions of their suppliers' actions of corporate social responsibility (CSR) are related to both the brand advocacy and brand equity. Using a sample of 173 questionnaires gathered in Taiwan, we find that CSR perceptions of industrial buyers are more strongly and positively related to brand advocacy and brand equity when industrial buyers interpret CSR activities of their suppliers as driven more by intrinsic motives and less by extrinsic motives. Furthermore, brand advocacy mediates the interactive effects of CSR and CSR attribution on industrial brand equity. Springer Science+Business Media Dordrecht, 2013 Corporate social responsibility (CSR) nationallicence Attribution nationallicence Brand advocacy nationallicence Industrial brand equity nationallicence Pai Da-Chang Department of Business Administration, Tunghai University, Taichung, Taiwan, ROC aut Lai Chi-Shiun Department of Business Administration, National Yunlin University of Science & Technology, 123, University Rd., Sec. 3, 640, Touliu, Yunlin, Taiwan, ROC aut Chiu Chih-Jen Department of Marketing Management, Shu-Te University, Kaohsiung, Taiwan, ROC aut Yang Chin-Fang Department of Accounting Information, Da-Yeh University, Changhua, Taiwan, ROC aut Journal of Business Ethics Springer Netherlands 126/4(2015-02-01), 685-696 0167-4544 126:4<685 2015 126 10551 https://doi.org/10.1007/s10551-013-1979-5 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-013-1979-5 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Pai Da-Chang Department of Business Administration, Tunghai University, Taichung, Taiwan, ROC aut NATIONALLICENCE 700 1- Lai Chi-Shiun Department of Business Administration, National Yunlin University of Science & Technology, 123, University Rd., Sec. 3, 640, Touliu, Yunlin, Taiwan, ROC aut NATIONALLICENCE 700 1- Chiu Chih-Jen Department of Marketing Management, Shu-Te University, Kaohsiung, Taiwan, ROC aut NATIONALLICENCE 700 1- Yang Chin-Fang Department of Accounting Information, Da-Yeh University, Changhua, Taiwan, ROC aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 126/4(2015-02-01), 685-696 0167-4544 126:4<685 2015 126 10551