caa a22 4500 605485011 CHVBK 20210128100439.0 cr unu---uuuuu 210128e20150201xx s 000 0 eng 10.1007/s10551-013-1980-z doi (NATIONALLICENCE)springer-10.1007/s10551-013-1980-z The "Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing [Elektronische Daten] [Nicholas Santos, Gene Laczniak, Tina Facca-Miess] Writing in the Business and Politics, Santos and Laczniak (Business and Politics 14(1) 2012) formulated a normative, ethical approach to be followed when marketers e ngage impoverished market segments. It is labeled the integrative justice model (IJM). As noted below, that approach called for authentic engagement, co-creation, and customer interest representation, among other elements, when transacting with vulnerable market segments. Basically, the IJM derived certain operational virtues, implied by moral philosophy, to be used when marketing to the poor. But this well-intentioned approach raises a significant "So what?” question. Are such sentiments anything but lofty aspirations for idealists or are there steps to be taken by society and business managers of goodwill to make the adaptation of the IJM by corporations more likely and pragmatic? This paper begins to layout a roadmap that shows "how and why” the IJM might more likely be vitalized. The crux, as described below, is found in the transformational justice dimensions that are embedded in institutions (and supporting institutional arrangements); such external institutions provide a "power” impetus to assure the ethical rights claims that impoverished consumers have owed to them. In this way, the ideal exchange characteristics for bottom (or base) of the pyramid (BoP) markets argued for in the IJM can become actively transformational. The main contribution of this paper is that it begins to chart out the institutional system elements that need to exercise power in order to deliver a "fairer” marketplace for BoP consumers. Springer Science+Business Media Dordrecht, 2013 BoP marketing nationallicence Marketing ethics nationallicence Impoverished consumers: vulnerable market segments nationallicence CSR in Marketing nationallicence Institutional Theory nationallicence Transformative Justice nationallicence Santos Nicholas Marketing, College of Business, Marquette University, Milwaukee, WI, USA aut Laczniak Gene Marketing, College of Business, Marquette University, Milwaukee, WI, USA aut Facca-Miess Tina Marketing, Boler School of Business, John Carroll University, University Heights, OH, USA aut Journal of Business Ethics Springer Netherlands 126/4(2015-02-01), 697-707 0167-4544 126:4<697 2015 126 10551 https://doi.org/10.1007/s10551-013-1980-z text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-013-1980-z text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Santos Nicholas Marketing, College of Business, Marquette University, Milwaukee, WI, USA aut NATIONALLICENCE 700 1- Laczniak Gene Marketing, College of Business, Marquette University, Milwaukee, WI, USA aut NATIONALLICENCE 700 1- Facca-Miess Tina Marketing, Boler School of Business, John Carroll University, University Heights, OH, USA aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 126/4(2015-02-01), 697-707 0167-4544 126:4<697 2015 126 10551