caa a22 4500 605485216 CHVBK 20210128100440.0 cr unu---uuuuu 210128e20150301xx s 000 0 eng 10.1007/s10551-013-2024-4 doi (NATIONALLICENCE)springer-10.1007/s10551-013-2024-4 Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs [Elektronische Daten] [Long-Chuan Lu, Hsiu-Hua Chang, Alan Chang] The primary purpose of this study is to link the effects of consumer personality traits (antecedents) on green buying intention (consequences) via the mediating variable of consumer ethical beliefs so as to extend the context of green buying intentions with consumer ethics literatures. Based on a survey of 545 Taiwanese respondents, consumer personality traits were found to significantly affect consumer ethical beliefs. The results also indicate that some dimensions of consumer ethical beliefs significantly predict consumer intention to buy green products. Generally speaking, this study enhances our knowledge of consumers' ethical decision-making in the context of green consumption behaviors. Theoretical and managerial implications, limitations, and future research are also provided. Springer Science+Business Media Dordrecht, 2013 Consumer ethics nationallicence Individualism nationallicence Attitudes toward business nationallicence Loyalty proneness nationallicence Green product nationallicence Lu Long-Chuan Department of Business Administration, School of Management, National Chung Cheng University, 168 Univ. Road, San-Hsing, 62102, Ming-Hsiung, Chia-Yi, Taiwan aut Chang Hsiu-Hua Department of Business Administration, School of Management, National Chung Cheng University, 168 Univ. Road, San-Hsing, 62102, Ming-Hsiung, Chia-Yi, Taiwan aut Chang Alan China Biotech Corporation, 10 33rd. Road, Taichung Industrial Park, Taichung, Taiwan aut Journal of Business Ethics Springer Netherlands 127/1(2015-03-01), 205-219 0167-4544 127:1<205 2015 127 10551 https://doi.org/10.1007/s10551-013-2024-4 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-013-2024-4 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Lu Long-Chuan Department of Business Administration, School of Management, National Chung Cheng University, 168 Univ. Road, San-Hsing, 62102, Ming-Hsiung, Chia-Yi, Taiwan aut NATIONALLICENCE 700 1- Chang Hsiu-Hua Department of Business Administration, School of Management, National Chung Cheng University, 168 Univ. Road, San-Hsing, 62102, Ming-Hsiung, Chia-Yi, Taiwan aut NATIONALLICENCE 700 1- Chang Alan China Biotech Corporation, 10 33rd. Road, Taichung Industrial Park, Taichung, Taiwan aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 127/1(2015-03-01), 205-219 0167-4544 127:1<205 2015 127 10551