caa a22 4500 60548533X CHVBK 20210128100440.0 cr unu---uuuuu 210128e20150301xx s 000 0 eng 10.1007/s10551-014-2066-2 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2066-2 The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective [Elektronische Daten] [Carolin Plewa, Jodie Conduit, Pascale Quester, Claire Johnson] Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company's CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research. Springer Science+Business Media Dordrecht, 2014 Corporate volunteering nationallicence CSR image nationallicence Consumer nationallicence Attribution nationallicence Loyalty nationallicence Word-of-mouth nationallicence AVE : Average variance extracted nationallicence CSR : Corporate social responsibility nationallicence CV : Corporate volunteering nationallicence Plewa Carolin Business School, The University of Adelaide, 5005, Adelaide, SA, Australia aut Conduit Jodie Business School, The University of Adelaide, 5005, Adelaide, SA, Australia aut Quester Pascale Business School, The University of Adelaide, 5005, Adelaide, SA, Australia aut Johnson Claire Business School, The University of Adelaide, 5005, Adelaide, SA, Australia aut Journal of Business Ethics Springer Netherlands 127/3(2015-03-01), 643-659 0167-4544 127:3<643 2015 127 10551 https://doi.org/10.1007/s10551-014-2066-2 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2066-2 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Plewa Carolin Business School, The University of Adelaide, 5005, Adelaide, SA, Australia aut NATIONALLICENCE 700 1- Conduit Jodie Business School, The University of Adelaide, 5005, Adelaide, SA, Australia aut NATIONALLICENCE 700 1- Quester Pascale Business School, The University of Adelaide, 5005, Adelaide, SA, Australia aut NATIONALLICENCE 700 1- Johnson Claire Business School, The University of Adelaide, 5005, Adelaide, SA, Australia aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 127/3(2015-03-01), 643-659 0167-4544 127:3<643 2015 127 10551