caa a22 4500 605485585 CHVBK 20210128100441.0 cr unu---uuuuu 210128e20150301xx s 000 0 eng 10.1007/s10551-014-2059-1 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2059-1 Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee's Environmental Involvement, and Environmental Product Quality [Elektronische Daten] [Yang Chen, Guiyao Tang, Jiafei Jin, Ji Li, Pascal Paillé] As it has become more and more urgent to solve the problems of environmental protection, we consider it necessary to conduct multilevel studies to examine the impact of business strategy on both employees' and firms' performances in environmental protection. Synthesizing the perspectives of strategic orientation, corporate strategy, and firm performance, we propose a comprehensive theoretical model linking market orientation and environmental performance. Based on a survey of 134 matched chief executive officers, senior marketing managers and frontline workers from Chinese firms, we found that market orientation positively affects environmental strategy which, in turn, influences both environmental product quality and employees' environmental involvement. These latter two variables consequently have a positive influence on environmental performance. At the same time, environmental commitment moderates the link between market orientation and environmental strategy. Springer Science+Business Media Dordrecht, 2014 Market orientation nationallicence Resource-based view nationallicence Environmental performance nationallicence China nationallicence Chen Yang School of Business Administration, Southwestern University of Finance and Economics, No. 555, Liutai Road, Wenjiang District, 611130, Chengdu, Sichuan, People's Republic of China aut Tang Guiyao School of Business, Shandong University, Jinan, Shandong, People's Republic of China aut Jin Jiafei School of Business Administration, Southwestern University of Finance and Economics, No. 555, Liutai Road, Wenjiang District, 611130, Chengdu, Sichuan, People's Republic of China aut Li Ji Department of Management, School of Business, Hong Kong Baptist University, Waterloo Road, Kowloon Tong, Hong Kong, People's Republic of China aut Paillé Pascal Department of Management, Faculty of Business Administration, Laval University, Pavillon Palasis-Prince, Local 1638, 2325, rue de la Terrasse, G1V 0A6, Quebec, QC, Canada aut Journal of Business Ethics Springer Netherlands 127/2(2015-03-01), 479-500 0167-4544 127:2<479 2015 127 10551 https://doi.org/10.1007/s10551-014-2059-1 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2059-1 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Chen Yang School of Business Administration, Southwestern University of Finance and Economics, No. 555, Liutai Road, Wenjiang District, 611130, Chengdu, Sichuan, People's Republic of China aut NATIONALLICENCE 700 1- Tang Guiyao School of Business, Shandong University, Jinan, Shandong, People's Republic of China aut NATIONALLICENCE 700 1- Jin Jiafei School of Business Administration, Southwestern University of Finance and Economics, No. 555, Liutai Road, Wenjiang District, 611130, Chengdu, Sichuan, People's Republic of China aut NATIONALLICENCE 700 1- Li Ji Department of Management, School of Business, Hong Kong Baptist University, Waterloo Road, Kowloon Tong, Hong Kong, People's Republic of China aut NATIONALLICENCE 700 1- Paillé Pascal Department of Management, Faculty of Business Administration, Laval University, Pavillon Palasis-Prince, Local 1638, 2325, rue de la Terrasse, G1V 0A6, Quebec, QC, Canada aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 127/2(2015-03-01), 479-500 0167-4544 127:2<479 2015 127 10551