caa a22 4500 605485771 CHVBK 20210128100442.0 cr unu---uuuuu 210128e20150601xx s 000 0 eng 10.1007/s10551-014-2143-6 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2143-6 Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products [Elektronische Daten] [H. Bodur, Kimberly Duval, Bianca Grohmann] Research shows that commitment-based interventions are among the most effective strategies to encourage pro-environmental behaviors, but methods to elicit commitments from a large number of individuals (i.e., door-to-door or phone campaigns) are often costly and unrealistic. Predictions requests—a commitment-type strategy—are an effective mass-communication strategy and have the potential to influence pro-environmental behavior among large audiences. This research is the first to demonstrate that prediction requests in a consumer behavior context influence preference for environmentally friendly products. In addition, this research examines the role of individual and contextual factors in influencing the efficacy of prediction requests. Study 1 shows that exposure to an advertisement with a prediction request leads to increased preferences for environmentally sustainable (vs. traditional) household cleaning products, compared to a control advertisement, and that this effect is greater when the prediction request is paired with an audience cue (vs. prediction request only). Study 2 indicates that the effect of prediction requests on preference for sustainable products is greater for individuals with interdependent (vs. independent) self-construal. Substantive implications and directions for future research are discussed. Springer Science+Business Media Dordrecht, 2014 Sustainability in marketing nationallicence Ethical consumption nationallicence Ethical attributes nationallicence Self-prophecy nationallicence Self-construal nationallicence Social influence nationallicence Social responsibility nationallicence Bodur H. Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada aut Duval Kimberly Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada aut Grohmann Bianca Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada aut Journal of Business Ethics Springer Netherlands 129/1(2015-06-01), 59-75 0167-4544 129:1<59 2015 129 10551 https://doi.org/10.1007/s10551-014-2143-6 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2143-6 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Bodur H. Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada aut NATIONALLICENCE 700 1- Duval Kimberly Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada aut NATIONALLICENCE 700 1- Grohmann Bianca Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 129/1(2015-06-01), 59-75 0167-4544 129:1<59 2015 129 10551