Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead
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| 024 | 7 | 0 | |a 10.1007/s10551-014-2131-x |2 doi |
| 035 | |a (NATIONALLICENCE)springer-10.1007/s10551-014-2131-x | ||
| 245 | 0 | 0 | |a Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead |h [Elektronische Daten] |c [Abbas Ali, Abdulrahman Al-Aali] |
| 520 | 3 | |a This article examines the role of Islamic ethics in the marketing field. It presents Islamic contributions to the field by referencing original sources and concepts that are often not easily available to researchers and practitioners alike. In foundational texts, Islamic ethics have their own marketing practice prescriptions, practices that are driven by a discipline which shuns any dichotomy between organizational and societal interests. The paper underscores the role of marketers in improving the well-being of individuals and the community and presents a framework for analyzing the link between Islamic ethics and societal welfare vis-a-vis marketing. Several marketing issues are identified and the contributions of Islamic teachings are presented. This paper, too, identifies emerging ethical dilemmas and the necessity to tackle them in a way that strengthens the role of marketing in societal affairs and ensures morally driven conduct. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a Marketing exchange |2 nationallicence | |
| 690 | 7 | |a Islamic ethics |2 nationallicence | |
| 690 | 7 | |a Marketing ethics |2 nationallicence | |
| 690 | 7 | |a Religion and business |2 nationallicence | |
| 690 | 7 | |a Marketing function |2 nationallicence | |
| 700 | 1 | |a Ali |D Abbas |u School of International Management, Eberly College of Business and IT, Indiana University of Pennsylvania, 15705, Indiana, PA, USA |4 aut | |
| 700 | 1 | |a Al-Aali |D Abdulrahman |u Department of Marketing, College of Business Administration, King Saud University, Riyadh, Saudi Arabia |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 129/4(2015-07-01), 833-845 |x 0167-4544 |q 129:4<833 |1 2015 |2 129 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2131-x |q text/html |z Onlinezugriff via DOI |
| 898 | |a BK010053 |b XK010053 |c XK010000 | ||
| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2131-x |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Ali |D Abbas |u School of International Management, Eberly College of Business and IT, Indiana University of Pennsylvania, 15705, Indiana, PA, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Al-Aali |D Abdulrahman |u Department of Marketing, College of Business Administration, King Saud University, Riyadh, Saudi Arabia |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 129/4(2015-07-01), 833-845 |x 0167-4544 |q 129:4<833 |1 2015 |2 129 |o 10551 | ||