caa a22 4500 605486034 CHVBK 20210128100443.0 cr unu---uuuuu 210128e20150701xx s 000 0 eng 10.1007/s10551-014-2131-x doi (NATIONALLICENCE)springer-10.1007/s10551-014-2131-x Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead [Elektronische Daten] [Abbas Ali, Abdulrahman Al-Aali] This article examines the role of Islamic ethics in the marketing field. It presents Islamic contributions to the field by referencing original sources and concepts that are often not easily available to researchers and practitioners alike. In foundational texts, Islamic ethics have their own marketing practice prescriptions, practices that are driven by a discipline which shuns any dichotomy between organizational and societal interests. The paper underscores the role of marketers in improving the well-being of individuals and the community and presents a framework for analyzing the link between Islamic ethics and societal welfare vis-a-vis marketing. Several marketing issues are identified and the contributions of Islamic teachings are presented. This paper, too, identifies emerging ethical dilemmas and the necessity to tackle them in a way that strengthens the role of marketing in societal affairs and ensures morally driven conduct. Springer Science+Business Media Dordrecht, 2014 Marketing exchange nationallicence Islamic ethics nationallicence Marketing ethics nationallicence Religion and business nationallicence Marketing function nationallicence Ali Abbas School of International Management, Eberly College of Business and IT, Indiana University of Pennsylvania, 15705, Indiana, PA, USA aut Al-Aali Abdulrahman Department of Marketing, College of Business Administration, King Saud University, Riyadh, Saudi Arabia aut Journal of Business Ethics Springer Netherlands 129/4(2015-07-01), 833-845 0167-4544 129:4<833 2015 129 10551 https://doi.org/10.1007/s10551-014-2131-x text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2131-x text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Ali Abbas School of International Management, Eberly College of Business and IT, Indiana University of Pennsylvania, 15705, Indiana, PA, USA aut NATIONALLICENCE 700 1- Al-Aali Abdulrahman Department of Marketing, College of Business Administration, King Saud University, Riyadh, Saudi Arabia aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 129/4(2015-07-01), 833-845 0167-4544 129:4<833 2015 129 10551