caa a22 4500 605486190 CHVBK 20210128100444.0 cr unu---uuuuu 210128e20150601xx s 000 0 eng 10.1007/s10551-014-2155-2 doi (NATIONALLICENCE)springer-10.1007/s10551-014-2155-2 Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising [Elektronische Daten] [Guang-Xin Xie, Robert Madrigal, David Boush] Previous behavioral research on advertising deception has focused on the extent to which consumers would be misled by claims and implications of advertisements. The present research examines the effect of an important, but largely neglected, dimension: the severity of anticipated harm as a result of being deceived. Two experiments disentangle the effect of anticipated harm on consumer brand attitudes and purchase intentions from that of perceived deception. Interestingly, greater harmfulness increases diagnosticity of perceived deception, which partially accounts for consumers' negative reactions to deceptive advertising. Theoretical, methodological, and ethical implications are discussed. Springer Science+Business Media Dordrecht, 2014 Accessibility-diagnosticity nationallicence Advertising ethics nationallicence Anticipated harm nationallicence Brand attitude nationallicence Deceptive advertising nationallicence Consumer ethical judgment nationallicence Xie Guang-Xin College of Management, University of Massachusetts Boston, 02125, Boston, MA, USA aut Madrigal Robert Charles H. Lundquist College of Business, 1205 University of Oregon, 97403, Eugene, OR, USA aut Boush David Charles H. Lundquist College of Business, 1205 University of Oregon, 97403, Eugene, OR, USA aut Journal of Business Ethics Springer Netherlands 129/2(2015-06-01), 281-293 0167-4544 129:2<281 2015 129 10551 https://doi.org/10.1007/s10551-014-2155-2 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10551-014-2155-2 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Xie Guang-Xin College of Management, University of Massachusetts Boston, 02125, Boston, MA, USA aut NATIONALLICENCE 700 1- Madrigal Robert Charles H. Lundquist College of Business, 1205 University of Oregon, 97403, Eugene, OR, USA aut NATIONALLICENCE 700 1- Boush David Charles H. Lundquist College of Business, 1205 University of Oregon, 97403, Eugene, OR, USA aut NATIONALLICENCE 773 0- Journal of Business Ethics Springer Netherlands 129/2(2015-06-01), 281-293 0167-4544 129:2<281 2015 129 10551