Searching for backyard birds in virtual worlds: Internet queries mirror real species distributions

Verfasser / Beitragende:
[Justin Schuetz, Candan Soykan, Trish Distler, Gary Langham]
Ort, Verlag, Jahr:
2015
Enthalten in:
Biodiversity and Conservation, 24/5(2015-05-01), 1147-1154
Format:
Artikel (online)
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024 7 0 |a 10.1007/s10531-014-0847-7  |2 doi 
035 |a (NATIONALLICENCE)springer-10.1007/s10531-014-0847-7 
245 0 0 |a Searching for backyard birds in virtual worlds: Internet queries mirror real species distributions  |h [Elektronische Daten]  |c [Justin Schuetz, Candan Soykan, Trish Distler, Gary Langham] 
520 3 |a As technology mediates more of human experience, effective conservation will increasingly rely on understanding how wildlife inhabits the real world and how people engage with information about wildlife in the virtual world. We explored how interest in birds—as measured by Internet search activity—was shaped by geographic distributions of bird populations and human social and cultural activities. Searches for the common names of 68 resident bird species were positively associated with estimates of bird population densities across the United States. Additional social and cultural predictors that we expected to influence state-level interest in local bird species explained little geographic variation in search activity. Results were congruent across analyses that focused on different bird groups and geographic regions within the United States. Our findings suggest that Americans are attuned to the avifauna that reside in their state and search for information about local species on the Internet. To the extent that searches reflect public values, abundant and easily accessible search activity data can be used to increase the relevance of conservation messaging and the likelihood of conservation action. 
540 |a Springer Science+Business Media Dordrecht, 2014 
690 7 |a Birds  |2 nationallicence 
690 7 |a Conservation  |2 nationallicence 
690 7 |a Google trends  |2 nationallicence 
690 7 |a Internet query  |2 nationallicence 
690 7 |a Local  |2 nationallicence 
700 1 |a Schuetz  |D Justin  |u Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA  |4 aut 
700 1 |a Soykan  |D Candan  |u Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA  |4 aut 
700 1 |a Distler  |D Trish  |u Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA  |4 aut 
700 1 |a Langham  |D Gary  |u National Audubon Society, 1200 18th Street NW, Suite 500, 20036, Washington, DC, USA  |4 aut 
773 0 |t Biodiversity and Conservation  |d Springer Netherlands  |g 24/5(2015-05-01), 1147-1154  |x 0960-3115  |q 24:5<1147  |1 2015  |2 24  |o 10531 
856 4 0 |u https://doi.org/10.1007/s10531-014-0847-7  |q text/html  |z Onlinezugriff via DOI 
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950 |B NATIONALLICENCE  |P 700  |E 1-  |a Schuetz  |D Justin  |u Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Soykan  |D Candan  |u Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Distler  |D Trish  |u Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Langham  |D Gary  |u National Audubon Society, 1200 18th Street NW, Suite 500, 20036, Washington, DC, USA  |4 aut 
950 |B NATIONALLICENCE  |P 773  |E 0-  |t Biodiversity and Conservation  |d Springer Netherlands  |g 24/5(2015-05-01), 1147-1154  |x 0960-3115  |q 24:5<1147  |1 2015  |2 24  |o 10531