caa a22 4500 605527938 CHVBK 20210128100810.0 cr unu---uuuuu 210128e20150501xx s 000 0 eng 10.1007/s10531-014-0847-7 doi (NATIONALLICENCE)springer-10.1007/s10531-014-0847-7 Searching for backyard birds in virtual worlds: Internet queries mirror real species distributions [Elektronische Daten] [Justin Schuetz, Candan Soykan, Trish Distler, Gary Langham] As technology mediates more of human experience, effective conservation will increasingly rely on understanding how wildlife inhabits the real world and how people engage with information about wildlife in the virtual world. We explored how interest in birds—as measured by Internet search activity—was shaped by geographic distributions of bird populations and human social and cultural activities. Searches for the common names of 68 resident bird species were positively associated with estimates of bird population densities across the United States. Additional social and cultural predictors that we expected to influence state-level interest in local bird species explained little geographic variation in search activity. Results were congruent across analyses that focused on different bird groups and geographic regions within the United States. Our findings suggest that Americans are attuned to the avifauna that reside in their state and search for information about local species on the Internet. To the extent that searches reflect public values, abundant and easily accessible search activity data can be used to increase the relevance of conservation messaging and the likelihood of conservation action. Springer Science+Business Media Dordrecht, 2014 Birds nationallicence Conservation nationallicence Google trends nationallicence Internet query nationallicence Local nationallicence Schuetz Justin Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA aut Soykan Candan Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA aut Distler Trish Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA aut Langham Gary National Audubon Society, 1200 18th Street NW, Suite 500, 20036, Washington, DC, USA aut Biodiversity and Conservation Springer Netherlands 24/5(2015-05-01), 1147-1154 0960-3115 24:5<1147 2015 24 10531 https://doi.org/10.1007/s10531-014-0847-7 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10531-014-0847-7 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Schuetz Justin Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA aut NATIONALLICENCE 700 1- Soykan Candan Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA aut NATIONALLICENCE 700 1- Distler Trish Conservation Science, National Audubon Society, 220 Montgomery Street, Suite 1000, 94104, San Francisco, CA, USA aut NATIONALLICENCE 700 1- Langham Gary National Audubon Society, 1200 18th Street NW, Suite 500, 20036, Washington, DC, USA aut NATIONALLICENCE 773 0- Biodiversity and Conservation Springer Netherlands 24/5(2015-05-01), 1147-1154 0960-3115 24:5<1147 2015 24 10531