caa a22 4500 606152938 CHVBK 20210128100551.0 cr unu---uuuuu 210128e20150401xx s 000 0 eng 10.1007/s11266-014-9449-y doi (NATIONALLICENCE)springer-10.1007/s11266-014-9449-y Ward Sr. Mark School of Arts & Sciences, University of Houston-Victoria, 3007 North Ben Wilson, 77901, Victoria, TX, USA aut Cognition, Culture, and Charity: Sociolinguistics and "Donor Dissonance” in a Baptist Denomination [Elektronische Daten] [Mark Ward Sr.] Previous researchers who applied cognitive dissonance theory to charitable giving found that giving is for many donors a means of acting consistently with their self-concepts as rational and moral beings. The present study extends this inquiry by investigating how "rationality” and "morality” are culturally constructed norms. Donor communications are effective insofar as their use of language reproduces the expectations of the stakeholder community's shared culture. This finding is indicated by the author's extensive ethnographic fieldwork in a Baptist denomination in the United States. The capacity of professional leaders to arouse, preempt, or reduce members' cognitive dissonances over giving derived from language use that activated (as it simultaneously reified) concepts and associations approved by their Baptist subculture. Building on this and previous studies, the present author proposes a process model for pre- and post-decision cognitive dissonance over charitable giving. International Society for Third-Sector Research and The Johns Hopkins University, 2014 Cognitive dissonance nationallicence Culture nationallicence Ethnography nationallicence Sociolinguistics nationallicence Charitable giving nationallicence Donor relations nationallicence Donor communication nationallicence VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations Springer US; http://www.springer-ny.com 26/2(2015-04-01), 574-603 0957-8765 26:2<574 2015 26 11266 https://doi.org/10.1007/s11266-014-9449-y text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s11266-014-9449-y text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Ward Sr Mark School of Arts & Sciences, University of Houston-Victoria, 3007 North Ben Wilson, 77901, Victoria, TX, USA aut NATIONALLICENCE 773 0- VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations Springer US; http://www.springer-ny.com 26/2(2015-04-01), 574-603 0957-8765 26:2<574 2015 26 11266