caa a22 4500 606152946 CHVBK 20210128100551.0 cr unu---uuuuu 210128e20150401xx s 000 0 eng 10.1007/s11266-013-9419-9 doi (NATIONALLICENCE)springer-10.1007/s11266-013-9419-9 Generous But Not Morally Obliged? Determinants of Dutch and American Donors' Repeat Donation Intention (REPDON) [Elektronische Daten] [Ardion Beldad, Jordy Gosselt, Sabrina Hegner, Robin Leushuis] Next to attracting new financial donors, the need to forge first-time donors' willingness to continue donating is a critical concern for charitable organizations. This study examined the differences in repeat donation intention (REPDON) of Dutch and American donors and the factors influencing such intention. Results showed that REPDON is significantly higher among American than among Dutch respondents. Furthermore, REPDON among Dutch and America donors depends on their affinity with the cause of the charitable organization. Trust in the charitable organization is only relevant for Dutch respondents, while for American donors belief in the efficacy of their contribution predicts their intention to continue donating. Although a moral obligation to donate is known to influence first time donation, the variable was not found to affect REPDON in both countries. International Society for Third-Sector Research and The Johns Hopkins University, 2014 Repeat donation intention nationallicence Trust in charitable organizations nationallicence Efficacy of donations nationallicence Organizational cause affinity nationallicence Moral obligation to donate nationallicence Beldad Ardion Department of Corporate and Marketing Communication, Faculty of Behavioral Sciences, University of Twente, Enschede, The Netherlands aut Gosselt Jordy Department of Corporate and Marketing Communication, Faculty of Behavioral Sciences, University of Twente, Enschede, The Netherlands aut Hegner Sabrina Department of Corporate and Marketing Communication, Faculty of Behavioral Sciences, University of Twente, Enschede, The Netherlands aut Leushuis Robin Department of Corporate and Marketing Communication, Faculty of Behavioral Sciences, University of Twente, Enschede, The Netherlands aut VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations Springer US; http://www.springer-ny.com 26/2(2015-04-01), 442-465 0957-8765 26:2<442 2015 26 11266 https://doi.org/10.1007/s11266-013-9419-9 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s11266-013-9419-9 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Beldad Ardion Department of Corporate and Marketing Communication, Faculty of Behavioral Sciences, University of Twente, Enschede, The Netherlands aut NATIONALLICENCE 700 1- Gosselt Jordy Department of Corporate and Marketing Communication, Faculty of Behavioral Sciences, University of Twente, Enschede, The Netherlands aut NATIONALLICENCE 700 1- Hegner Sabrina Department of Corporate and Marketing Communication, Faculty of Behavioral Sciences, University of Twente, Enschede, The Netherlands aut NATIONALLICENCE 700 1- Leushuis Robin Department of Corporate and Marketing Communication, Faculty of Behavioral Sciences, University of Twente, Enschede, The Netherlands aut NATIONALLICENCE 773 0- VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations Springer US; http://www.springer-ny.com 26/2(2015-04-01), 442-465 0957-8765 26:2<442 2015 26 11266