caa a22 4500 606160442 CHVBK 20210128100630.0 cr unu---uuuuu 210128e20150201xx s 000 0 eng 10.1007/s00521-014-1619-8 doi (NATIONALLICENCE)springer-10.1007/s00521-014-1619-8 The influence of sales areas and bargain sales on customer behavior in a grocery store [Elektronische Daten] [Natsuki Sano, Katsutoshi Yada] Developments in radio frequency identification (RFID) technology have resulted in the availability of data on customers' movement paths in various stores. In this paper, we propose a customer behavior model in a grocery store by using RFID and point-of-sales data. This model is based on a nonhomogeneous hidden Markov model with covariates and estimates "Stop” and "Pass by” behaviors. The model introduces sales areas and the number of bargain products as covariates and quantifies the effect of these covariates on each behavior. Thus, we can diagnose sales areas and decide the optimal quantity of bargain products. Further, we can rearrange sales areas and reinforce weak sales areas according to the diagnosis results. In addition, information on the optimal quantity of bargain products allows implementation of an effective bargain sales strategy. Springer-Verlag London, 2014 RFID (radio frequency identification) nationallicence Customer behavior model nationallicence Grocery store shopping nationallicence Nonhomogeneous hidden Markov model nationallicence Sano Natsuki 2641 Yamazaki, Noda, Chiba, Japan aut Yada Katsutoshi 3-3-35, Yamate-cho, Suita, Osaka, Japan aut Neural Computing and Applications Springer London 26/2(2015-02-01), 355-361 0941-0643 26:2<355 2015 26 521 https://doi.org/10.1007/s00521-014-1619-8 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s00521-014-1619-8 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Sano Natsuki 2641 Yamazaki, Noda, Chiba, Japan aut NATIONALLICENCE 700 1- Yada Katsutoshi 3-3-35, Yamate-cho, Suita, Osaka, Japan aut NATIONALLICENCE 773 0- Neural Computing and Applications Springer London 26/2(2015-02-01), 355-361 0941-0643 26:2<355 2015 26 521