caa a22 4500 606165665 CHVBK 20210128100654.0 cr unu---uuuuu 210128e20150101xx s 000 0 eng 10.1007/s00168-014-0650-0 doi (NATIONALLICENCE)springer-10.1007/s00168-014-0650-0 Culture-led city brands as economic engines: theory and empirics [Elektronische Daten] [Beatriz Plaza, Pilar González-Casimiro, Paz Moral-Zuazo, Courtney Waldron] Cultural re-imaging through iconic art museums aims to create symbolic capital for a place in the form of creative images, reputation and associations with innovation. While literature has long identified architectural uniqueness as a potential driver of brand competitiveness, we argue diffusion of that image is equally important. This work draws upon economic concepts from other cultural industries (such as film, music and art) to develop a framework for understanding how cultural brands are built: How reproducible images of singular architecture accumulate in the media to strengthen a brand. We then test an art brand's impact on visitors. This work aims to offer evidence that the Guggenheim Museum Bilbao brand generates tourism to the city of Bilbao. By understanding how iconic cultural infrastructures create symbolic capital, policy makers may better tailor similar culture-led branding strategies to other places. The Author(s), 2014 Plaza Beatriz University of the Basque Country UPV/EHU, Avda. Lehendakari Agirre 83, 48015, Bilbao, Spain aut González-Casimiro Pilar University of the Basque Country UPV/EHU, Avda. Lehendakari Agirre 83, 48015, Bilbao, Spain aut Moral-Zuazo Paz University of the Basque Country UPV/EHU, Avda. Lehendakari Agirre 83, 48015, Bilbao, Spain aut Waldron Courtney 5975 Sun Appello Ave, 89122, Las Vegas, NV, USA aut The Annals of Regional Science Springer Berlin Heidelberg 54/1(2015-01-01), 179-196 0570-1864 54:1<179 2015 54 168 https://doi.org/10.1007/s00168-014-0650-0 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s00168-014-0650-0 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Plaza Beatriz University of the Basque Country UPV/EHU, Avda. Lehendakari Agirre 83, 48015, Bilbao, Spain aut NATIONALLICENCE 700 1- González-Casimiro Pilar University of the Basque Country UPV/EHU, Avda. Lehendakari Agirre 83, 48015, Bilbao, Spain aut NATIONALLICENCE 700 1- Moral-Zuazo Paz University of the Basque Country UPV/EHU, Avda. Lehendakari Agirre 83, 48015, Bilbao, Spain aut NATIONALLICENCE 700 1- Waldron Courtney 5975 Sun Appello Ave, 89122, Las Vegas, NV, USA aut NATIONALLICENCE 773 0- The Annals of Regional Science Springer Berlin Heidelberg 54/1(2015-01-01), 179-196 0570-1864 54:1<179 2015 54 168