caa a22 4500 606193499 CHVBK 20210128100910.0 cr unu---uuuuu 210128e20150701xx s 000 0 eng 10.1007/s10682-015-9766-7 doi (NATIONALLICENCE)springer-10.1007/s10682-015-9766-7 Fruit advertisement strategies in two Neotropical plant-seed disperser markets [Elektronische Daten] [Kalliope Stournaras, Richard Prum, H. Schaefer] Mutualisms can be seen as biological markets in which participating species exchange resources and services. Advertisements like the colors fleshy fruits are commonly used to attract mutualistic partners such seed dispersers. Although advertisements are common, the strategies employed in partner attraction and shaping the diversity of advertisements such as fruit colors remain largely unknown. Here, we adopt a market perspective on fruit color advertisement in multi-specific ensembles of fleshy-fruited plants and their avian seed dispersers. We develop and test the following non-exclusive hypotheses about fruit advertisement strategies in two Neotropical plant ensembles: (1) some low-rewarding plants offering low-energy fruits have fruit advertisements indistinguishable from those of some highly rewarding ones offering high-energy fruits thus forming possible mimicry pairs; (2) highly rewarding plants advertise their fruits with distinctive colors; and (3) fruit colors indicate the type of nutrient offered. We find support for two of the advertisement strategies. Further, we discuss how constraints on signal diversity may affect the evolution of advertisement strategies and we provide a perspective on which processes could characterize plant advertisement strategies in the biological market of seed-dispersal mutualisms. Springer International Publishing Switzerland, 2015 Mutualism nationallicence Biological market nationallicence Advertisement strategy nationallicence Fruit color nationallicence Seed disperser nationallicence Stournaras Kalliope Department of Evolutionary Biology and Animal Ecology, Faculty of Biology, University of Freiburg, Hauptstrasse 1, 79104, Freiburg, Germany aut Prum Richard Department of Ecology and Evolutionary Biology, Yale University, PO Box 208105, 06520, New Haven, CT, USA aut Schaefer H. Department of Evolutionary Biology and Animal Ecology, Faculty of Biology, University of Freiburg, Hauptstrasse 1, 79104, Freiburg, Germany aut Evolutionary Ecology Springer International Publishing 29/4(2015-07-01), 489-509 0269-7653 29:4<489 2015 29 10682 https://doi.org/10.1007/s10682-015-9766-7 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10682-015-9766-7 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Stournaras Kalliope Department of Evolutionary Biology and Animal Ecology, Faculty of Biology, University of Freiburg, Hauptstrasse 1, 79104, Freiburg, Germany aut NATIONALLICENCE 700 1- Prum Richard Department of Ecology and Evolutionary Biology, Yale University, PO Box 208105, 06520, New Haven, CT, USA aut NATIONALLICENCE 700 1- Schaefer H. Department of Evolutionary Biology and Animal Ecology, Faculty of Biology, University of Freiburg, Hauptstrasse 1, 79104, Freiburg, Germany aut NATIONALLICENCE 773 0- Evolutionary Ecology Springer International Publishing 29/4(2015-07-01), 489-509 0269-7653 29:4<489 2015 29 10682