caa a22 4500 606222901 CHVBK 20210128101135.0 cr unu---uuuuu 210128e20150301xx s 000 0 eng 10.1007/s11115-013-0255-6 doi (NATIONALLICENCE)springer-10.1007/s11115-013-0255-6 The Art of Nation Branding [Elektronische Daten] National Branding Value and the Role of Government and the Arts and Culture Sector [Michael Ahn, Hsin-Ching Wu] Nation Branding refers to the application of "marketing communications techniques to promote a nation's image.” Past literature has recognized the arts and culture sector as an effective way in improving a country's image. This paper explores the relationship between a nation's arts and culture sector and its brand value, and investigates the role of government in this relationship over 50 countries. We find that while both arts and culture sector and dedicated ministry of culture correlated with a country's brand value, the presence of a ministry diminished the effects of the arts and culture sector on brand value. Springer Science+Business Media New York, 2013 Nation Branding nationallicence National reputation nationallicence Soft-power nationallicence Cultural policy nationallicence Creative sector nationallicence Arts sector nationallicence Ministry of arts and culture nationallicence Ahn Michael Department of Public Policy and Public Affairs, University of Massachusetts Boston, McCormack Hall 3-422, 100 Morrissey Blvd, 02125-9939, Boston, MA, USA aut Wu Hsin-Ching Department of Public Policy and Public Affairs, University of Massachusetts Boston, McCormack Hall 3-435, 100 Morrissey Blvd, 02125-9939, Boston, MA, USA aut Public Organization Review Springer US; http://www.springer-ny.com 15/1(2015-03-01), 157-173 1566-7170 15:1<157 2015 15 11115 https://doi.org/10.1007/s11115-013-0255-6 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s11115-013-0255-6 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Ahn Michael Department of Public Policy and Public Affairs, University of Massachusetts Boston, McCormack Hall 3-422, 100 Morrissey Blvd, 02125-9939, Boston, MA, USA aut NATIONALLICENCE 700 1- Wu Hsin-Ching Department of Public Policy and Public Affairs, University of Massachusetts Boston, McCormack Hall 3-435, 100 Morrissey Blvd, 02125-9939, Boston, MA, USA aut NATIONALLICENCE 773 0- Public Organization Review Springer US; http://www.springer-ny.com 15/1(2015-03-01), 157-173 1566-7170 15:1<157 2015 15 11115