caa a22 4500 606223053 CHVBK 20210128101136.0 cr unu---uuuuu 210128e20150901xx s 000 0 eng 10.1007/s11115-014-0283-x doi (NATIONALLICENCE)springer-10.1007/s11115-014-0283-x Mixed Martial Arts (MMA) and the Media: An Examination of an Emerging Sport's Coverage in ESPN The Magazine [Elektronische Daten] [Tywan Martin, Antonio Williams, Warren Whisenant, Windy Dees] The purpose of this study was to develop an understanding of the coverage devoted to the sport of mixed martial arts (MMA) and its most recognizable promotional company, Ultimate Fighting Championship (UFC), in the popular sport publication ESPN The Magazine. This study - which employed a content analysis methodology - examined the quantity and prominence of various media components of the coverage devoted to MMA and the UFC fighters, promoters, fans, and stakeholders. Elite, agenda-set, and hegemonic theoretical frameworks were used to guide this investigation of the magazine's first 13 years (i.e., 1998-2010). Overall, MMA and the UFC received significantly less coverage on the pages of the prominent sport publication when compared to two sport leagues under contract with the Walt DisneyCompany. Springer Science+Business Media New York, 2014 Mixed martial arts nationallicence ESPN nationallicence Consumer behavior nationallicence Hegemony nationallicence Agenda set nationallicence Elite theory nationallicence Martin Tywan University of Miami, Coral Gables, FL, USA aut Williams Antonio Indiana University, Bloomington, IN, USA aut Whisenant Warren University of Miami, Coral Gables, FL, USA aut Dees Windy University of Miami, Coral Gables, FL, USA aut Public Organization Review Springer US; http://www.springer-ny.com 15/3(2015-09-01), 433-452 1566-7170 15:3<433 2015 15 11115 https://doi.org/10.1007/s11115-014-0283-x text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s11115-014-0283-x text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Martin Tywan University of Miami, Coral Gables, FL, USA aut NATIONALLICENCE 700 1- Williams Antonio Indiana University, Bloomington, IN, USA aut NATIONALLICENCE 700 1- Whisenant Warren University of Miami, Coral Gables, FL, USA aut NATIONALLICENCE 700 1- Dees Windy University of Miami, Coral Gables, FL, USA aut NATIONALLICENCE 773 0- Public Organization Review Springer US; http://www.springer-ny.com 15/3(2015-09-01), 433-452 1566-7170 15:3<433 2015 15 11115