caa a22 4500 606228772 CHVBK 20210128101205.0 cr unu---uuuuu 210128e20151201xx s 000 0 eng 10.1007/s10796-014-9499-0 doi (NATIONALLICENCE)springer-10.1007/s10796-014-9499-0 E-commerce web site loyalty: A cross cultural comparison [Elektronische Daten] [Jengchung Chen, David Yen, Wannasri Pornpriphet, Andree Widjaja] This study investigates the factors that affect e-loyalty in e-commerce websites. The e-loyalty model proposed in this study is based on DeLone and McLean's IS Success Model. E-loyalty is explained using three independent factors (information quality, system quality, and service quality), and two mediating factors (trust and customer satisfaction). The proposed model was tested with Thai and Taiwanese samples using Structural Equation Modeling (SEM) data analysis. The study yielded different results when Thai and Taiwanese samples were tested using SEM multi-group moderation data analysis. This study incorporated the concepts of national identity (NATID) and Hofstede's five cultural dimensions to better explain cultural differences between the two countries and how culture can affect the e-commerce environment. Springer Science+Business Media New York, 2014 E-loyalty model nationallicence IS success model nationallicence Information quality nationallicence System quality nationallicence Service quality nationallicence Trust nationallicence Customer satisfaction nationallicence B2C E-commerce nationallicence Nationality and cultural difference nationallicence Structural equation modeling nationallicence Chen Jengchung Institute of International Management, National Cheng Kung University, 1 University Road, 701, Tainan, Taiwan aut Yen David School of Economics and Business, SUNY College at Oneonta, 226 Netzer Administration Bldg, 13820, Oneonta, NY, USA aut Pornpriphet Wannasri Institute of International Management, National Cheng Kung University, 1 University Road, 701, Tainan, Taiwan aut Widjaja Andree Institute of International Management, National Cheng Kung University, 1 University Road, 701, Tainan, Taiwan aut Information Systems Frontiers Springer US; http://www.springer-ny.com 17/6(2015-12-01), 1283-1299 1387-3326 17:6<1283 2015 17 10796 https://doi.org/10.1007/s10796-014-9499-0 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10796-014-9499-0 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Chen Jengchung Institute of International Management, National Cheng Kung University, 1 University Road, 701, Tainan, Taiwan aut NATIONALLICENCE 700 1- Yen David School of Economics and Business, SUNY College at Oneonta, 226 Netzer Administration Bldg, 13820, Oneonta, NY, USA aut NATIONALLICENCE 700 1- Pornpriphet Wannasri Institute of International Management, National Cheng Kung University, 1 University Road, 701, Tainan, Taiwan aut NATIONALLICENCE 700 1- Widjaja Andree Institute of International Management, National Cheng Kung University, 1 University Road, 701, Tainan, Taiwan aut NATIONALLICENCE 773 0- Information Systems Frontiers Springer US; http://www.springer-ny.com 17/6(2015-12-01), 1283-1299 1387-3326 17:6<1283 2015 17 10796